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Technology Stocks : Nortel Networks (NT) -- Ignore unavailable to you. Want to Upgrade?

To: Craig Richards who wrote (2181)	3/10/1999 9:26:00 PM
From: Kenneth E. Phillipps	Read Replies (1) \| Respond to of 14638

Alliance between Nortel-Intel-HWP-MSFT zdnet.com 1 Meg Modem to be linked with Pentium III Nortel Protocol stack to be embedded in Windows and IE Ken

To: Craig Richards who wrote (2181)	3/10/1999 10:42:00 PM
From: Bosco	Respond to of 14638

Hello again, Craig & Lerxist - 1st, Lerxist, thx for the clarification. Craig, what Lerxist pointed out is the difference between a legal name and a street name. Branding is important is associate the company with its products. For example, if horsebuggy whip now produces quad-drive systems, it will rebrand itself, but changing the legal name is far more complicated, and quite unnecessary . Another real life example Intimate Brand, which is really the parent of Victorias Secret. There is always the pros and cons of dual personalities. And rebranding can also be unsuccessful. In your nick of the wood, New England Mutual Life [old name] - now part of Met Life - changed its name a number of times when it got into other financial services etc, but people still referred it to NE Life. In that situation, the old name actually had more marketing clout. That's why I emphasized the progressive bridge in my previous post. Ideally, if people are willing to take the new one, that's fine. However, even though it is not the intention, some people prefer to keep the fond memory of a 100 years old company. Anyway, whatever name it is being called - Craig, or Mr Richards, or some other nickname <g> - the important thing is to know the character of the person with all the essential qualities. If Nortel can do that - people think of Layer 3, DWDM and Giga E etc, and not just POTS and PBX, but the end-to-end network - then branding is successful! JMHO best, Bosco

To: Craig Richards who wrote (2181)	3/10/1999 10:56:00 PM
From: Lerxst	Respond to of 14638

Craig, Just want to clarify one thing in regards to my original message. NT always refers to itself as Nortel Networks in order to present a consistent identity to the public. With regard to our company press releases, the exception to this is that the "source" is indicated to be Northern Telecom Limited. As for third parties using the many variations, that's mostly out of NT's control. Given the size and age of NT, it's a herculean task to change the corporate identity and will take time for everyone else to come around. Regards, Lerxst