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Non-Tech : Datek Brokerage $9.95 a trade -- Ignore unavailable to you. Want to Upgrade?

To: Morpher who wrote (11217)	3/11/1999 1:53:00 PM
From: gbh	Respond to of 16892

Are these all shortable on a downtick yet? Mostly interested in QQQ. Gary

To: Morpher who wrote (11217)	4/15/1999 5:08:00 PM
From: Morpher	Read Replies (1) \| Respond to of 16892

ISELIN, N.J., April 15 /PRNewswire/ -- Datek Online, a pioneer in online investing, experienced an increase of 49% in transaction volume during the first quarter of 1999. Transactions for the quarter totaled 3.3 million, compared with 2.2 million during the previous quarter. Total customer accounts grew 35% to 205,109 by the end of the quarter and customer assets grew to $5.5 billion, an increase of 51% or $1.85 billion. These results were announced during an analyst call yesterday. Datek recorded a 49% jump in average daily trade numbers during the first quarter to 50,345 online trades per day, up from 33,700 trades per day during the fourth quarter of 1998. The firm broke its fourth quarter record 6 times, setting a new record of 60,386 trades during the first quarter. This growth trend appears to be accelerating into the second quarter of 1999, with Datek already experiencing 7 record-breaking days, most recently on April 13th with 82,604 executions. "Our company is off to a strong start for the year and moving forward," said Edward J. Nicoll, president and chief operating officer of Datek Online Holdings Corp., the brokerage's parent. "Our focus is on developing and implementing cutting edge technology that, in concert with our customer support and education, will propel our future growth." Mr. Nicoll, a co-founder of Waterhouse Investor Services, was recently appointed president and chief operating officer of the holding company. In March, the company announced the appointment of John Mullin, a 16-year industry veteran, as president of the brokerage unit of the holding company, Datek Online Brokerage Services Corp. With the tremendous growth experienced by Datek over the past several months, the firm has added nearly 100 new employees during the first quarter. To further accommodate the Company's expansion, Datek Online also announced in February its move to a new 85,000 square foot office in Edison, N.J. Consistently ranked among the top firms in the industry by Credit Suisse First Boston, Piper Jaffray and Gomez Advisors, Datek Online empowers individual investors by providing them with direct access to the financial markets through innovative technology. Located on the World Wide Web at datek.com, Datek Online was established in 1996 and is headquartered in Iselin, NJ.