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To: Richard F Hanover who wrote (108996)3/11/1999 9:36:00 AM
From: Dorine Essey  Respond to of 176387
 
Richard,
I just posted a few remarks relating to Insider selling.
******************************************************************
Companies normally disclose which executives sold stock
only after the fact, in filings with the U.S. Securities and
Exchange Commission.
"I feel that instituting a policy that ensures
(shareholders) know in advance when insiders intend to sell
stock is simply the right thing to do," Ricketts said in a
statement. From Ameri-trade
Joe Konen, former president of the company who now serves
as chief executive of its OnMoney unit, sold 39,734 shares, on
a pre-split basis, on Feb. 3 and 4 for an average price of
about $64 a share, just 5 percent below the stock's record
high. Konen pocketed $2.5 million from the transaction, which
left him with some 35,500 shares, according to a regulatory
filing, meaning he sold half >/i>his holdings.

But a spokeswoman for Konen said the executive sold just 15
percent of his total holdings, if shares held in his
profit-sharing plan are included. Konen sold the shares to
diversify his assets, she said, adding AmeriTrade shares
previously made up 99 percent of his liquid net worth.

The firm's chief financial officer, Robert Slezak, sold
21,734 shares on Feb. 3 for an average price of $64.38 a share.
Slezak sold more than half of his holdings, according to the
regulatory filing.

Michael didn't sell anywhere near that amount.

Dorine