SFAD NEWS
(COMTEX) B: SAFE TECHNOLOGIES INTERNATIONAL, INC., ANNOUNCES CONTRACT
B: SAFE TECHNOLOGIES INTERNATIONAL, INC., ANNOUNCES CONTRACT
With International Furniture Designer And Manufacturer
For 'Cybermalls Castle' Online Store
PALM BEACH, Fla., March 26 /PRNewswire/ -- Safe Technologies
International, Inc., (OTC Bulletin Board: SFAD) announced today that
Internet Commerce, Inc., one of SFAD's wholly owned subsidiaries has
entered into a contract with Fran Murphy Interiors, Inc., in Juno
Beach, Florida, as their exclusive Internet representative for
distribution and sales of Fran Murphy Interiors' luxury furniture
lines.
Brad Tolley, Vice President of SFAD Investor Relations, said, "We are
very pleased to be associated with such a prestigious international
design firm and talent as Ms. Fran Murphy. Ms. Murphy is accustomed to
accolades for her high-quality, international design assignments and
her one-of-a-kind furniture and accessory products. Her interiors have
been equated with descriptions such as 'romantica,' 'sophisticated,'
'Hollywood,' 'Jet Set,' giving evidence to the atmosphere she is known
to create, which has caused her to be in demand with the 'rich and
famous' by creating living atmospheres for her clients of ultimate
luxuriousness, affluence, relaxation and complete refuge from the daily
stresses in the life of the millionaire. Having been in the furniture
business for over 30 years, she began designing and manufacturing her
own furniture, accessories, marble and stone products, in order to have
a reliable source for the furniture pieces which she could not
otherwise easily obtain for her design assignments of large square
footage luxury homes, which require large scale furniture. For the
connoisseurs of living, no other designers' furniture is better
suited."
The Fran Murphy furniture designs will be displayed in Internet
Commerce, Inc.'s online mall: "CYBERMALLS CASTLE" in INCYBERMALL.COM,
and Fran Murphy products will be available for purchase in actual room
vignettes, e.g., Main Salon; Princess' Bed Chamber, Dining Room,
Library, Reception Hall, etc. INCYBERMALL.COM, a mall for the "rich and
famous," specially designed a virtual "castle," named "CYBERMALLS
CASTLE," where only upmarket products, such as Fran Murphy Interiors'
products, will be found and can be purchased online.
Michael Bhathena, President of Internet Commerce, Inc. (ICI), reports,
"My total focus is to enable 'Cybermalls Castle,' as the premier web
site location for E-Commerce transactions for the most luxurious
products, available for sale in the world today. ICI is currently in
the process of completing digital photography and implementing the
latest Internet technology to create web pages which will appropriately
display each of the specially assembled room vignettes, furnished with
Ms. Murphy's own products and accessories. You will not see these
particular rooms in Ms. Murphy's traditional monthly spread in
Architectural Digest Magazine, but only in 'CYBERMALLS CASTLE' in
INCYBERMALL.COM.
"We expect to have the major rooms completed within two weeks and ready
for E-Commerce orders. Each Customer will receive 'red carpet'
treatment when shopping in CYBERMALLS CASTLE. Beginning with the
order, a constant stream of communication will be initiated with the
Customer, both by email and telephone. We feel that providing personal
attention with shopping and design assistance is essential with
expensive items which high net worth individuals routinely purchase.
"Shoppers will be able to select and purchase from a range of the
smallest accessory in a room, up to ordering an entire principal room,
which can carry a price tag of over one million dollars. In those
instances, the entire room as displayed is packed up, shipped, and a
staff will fly anywhere in the world to especially assemble the
complete room on site. This is not at all unusual for Ms. Murphy, who
has frequently done just that for customers in the US, Europe, Middle
East, and Latin America, who having seen a room they liked and ordered
an entire room from the interior design magazine."
Mr. Bhathena further explained, "Internet Commerce's (ICI) contract
calls for Ms. Murphy to make all decisions relating to design and
selection of products to be sold, and for Internet Commerce to have
full responsibility as to how the products are marketed and
merchandised on the Internet. ICI will handle all E-Commerce leads
from the Internet, as well as those which might generate from other
Interior Designers or Decorators, whose design commissions will be
honored and who wish to buy these products via the Internet. ICI will
handle the entire E-Commerce transaction for the venture, and will
retain an agreed upon commission on each product, average selling price
per product item is $5,000."
Safe Technologies International, Inc., (SFAD), based in Palm Beach,
Florida, is a multi-faceted company with multiple areas of growth
concentrations: Internet, Technology, and Health Care/Wellness.
Forward-Looking Statements: Except for the historical information
contained herein, this news release may contain forward-looking
statements within the meaning of Section 27A of the Securities Act of
l934, as amended, that may involve risks and uncertainties, including
technical issues relating to the design and availability of the web
site, as well as other risks detailed from time to time in the
Company's SEC reports, including reports on Form 10KSB for the year
ended November, 1997 and Form 10-QSB for the quarter ended September
30, 1998.
SOURCE Safe Technologies International, Inc.
-0- 03/26/99 /CONTACT: Brad Tolley, V.P.
Investor Relations of Safe Technologies International, Inc.,
561-832-2700, or email, investor.relations@safetechnologies.com/
/Web site: safetechnologies.com (SFAD)
CO: Safe Technologies International, Inc.; Internet Commerce, Inc.;
Fran Murphy Interiors, Inc. ST: California, Florida, New York IN: CPR
MLM SU: CON
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