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To: Sawtooth who wrote (24057)	3/11/1999 3:44:00 PM
From: Ruffian	Respond to of 152472

<OT> Cottage Cheese Riot> 'Miracle' Anti-Cellulite Pill Officially Hits U.S. By Laney Salisbury NEW YORK (Reuters) - Americans obsessed with chubby arms and thighs that look like cottage cheese may find salvation Tuesday when a ''miracle'' anti-cellulite pill that caused near rioting in Australia hits U.S. stores. The new wonder pill, called Cellasene, is not a drug but an over-the-counter herbal remedy and its promoters say it is already starting to seep into drug store groups such as Rite Aid Corp. (NYSE:RAD - news), Duane Reade Inc. (NYSE:DRD - news) and CVS Corp. (NYSE:CVS - news) . ''It's the Viagra of Cellulite,'' said Glen Calder, a spokesman for the dietary supplement, referring to male demand for the little blue pill that perks up sex drives. Women are expected to snap up Cellasene in such force that distributor Rexall Sundown Inc. (Nasdaq:RXSD - news) said it is distributing 10,000 buttons that read ''Don't Panic'' to store clerks to assure buyers supplies will meet demand. ''There should be enough Cellasene to go around in the United States,'' said Gianfranco Merizzi, the Italian doctor who invented and manufactures the pill In November, women anxious to rid their legs and arms of the unsightly dimples of cellulite fought among themselves in Australia when store shelves began to quickly deplete after its limited introduction. The little red pills retail for about $40 for a two-week supply and are claimed to reduce inches by increasing the body's metabolic rate so that fat can be used faster. Made from natural ingredients including grape seed, clover, kelp and gingko biloba, the pills are also said to eliminate waste and toxins, as well as improve blood circulation in cellulite areas so the trapped fat can be used as an energy source. Sound too good to be true? Maybe. Because it is an herbal remedy, Cellasene does not need approval from the U.S. Food and Drug Administration and does not have to submit to the same rigorous testing as pharmaceuticals. Calder said Tuesday's launch of the remedy, at a tony Manhattan restaurant called Le Cirque, will boast plastic surgeons, favorable studies and women who claim Cellasene took inches off their thighs.