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Non-Tech : E4L, Inc. (NYSE: ETV) -- Ignore unavailable to you. Want to Upgrade?

To: out_of_the_loop who wrote (999)	3/11/1999 4:14:00 PM
From: Luce Wildebeest	Read Replies (1) \| Respond to of 1080

Thanks Howard I value your comments. Calvin

To: out_of_the_loop who wrote (999)	3/12/1999 10:54:00 PM
From: microvestor	Read Replies (1) \| Respond to of 1080

Doc: re: the viability of pay to shop site: Yahoo poster reported that there are currently 66.5M registered shoppers at the major pay-to-shop superstores (Costco, Sam's Club & BJ's). This serves to provide a excellent model for the validity for Lehman's bus. plan. If you build it they WILL come. Just imagine if E4L attracts 5% of this customer base. That's 3.325M. At $35 per member to the Co., the net revenue would be $116.375M. With all of the media exposure, I don't think this is too much of a reach. Add onto this anticipated 60% renewal rate from the existing members and, oh yes, the income from the infomercial biz. I don't see that revenues will be a problem for this Co. messages.yahoo.com@m2.yahoo.com The dilution issue, I must admit, still makes me nervous. But due to lockup agreements, etc, I feel this a long-run issue. Who knows? In the future this pup may be acquired by some major player, making the whole question rather moot. In the short term, I see good things. No debt. Great alliances. Entry into the Japanese marketplace. And one mother of a squeeze down the road for the shorts. One could get quite used to seeing green numbers for this. Go ETV!! MV PS All we need now is some upgrades!!