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Strategies & Market Trends : Stock Watcher's Thread / Pix of the Week (POW) -- Ignore unavailable to you. Want to Upgrade?

To: Stock Watcher who wrote (4091)	3/12/1999 12:23:00 AM
From: flickerful	Read Replies (2) \| Respond to of 52051

MSTG follow-up: this type of consolidation makes MSTG all the more immediately attractive... internetnews.com 24/7 Acquires E-Mail Marketing Firm Sift Inc. March 11, 1999 Beth Cox, InternetNews.com Correspondent Advertising Report Archives New York City-based 24/7 Media Inc. is acquiring Sunnyvale, CA-based Sift Inc., a provider of e-mail-based direct marketing services, in a $22 million stock-for-stock deal. Sift provides a suite of services for Internet-enabled, database-driven e-mail marketing, including an e-mail distribution service bureau, list management services and a service that appends e-mail addresses to existing customer database lists. Sift manages and rents opt-in e-mail databases containing more than three million e-mail addresses segmented by demographic, lifestyle, and avocational and vocational interest criteria. The combined capabilities of the two companies will enable 24/7 Media and Sift to offer enhanced services to 24/7 Media's advertising and Web publisher clients as well as to Sift's e-mail service clients. Through new services to be introduced in the next few weeks, 24/7 Media will add customer relationship management programs (acquisition and retention) as a complement to its list of beyond-the-banner online marketing offerings: sponsorships, merchant programs and syndicated content. Advertising clients will be able to e-mail product and service information to prospects and existing clients either by renting 24/7 Media's opt-in e-mail lists, or by providing their own customer databases. "The synergies of this deal are multi-faceted, and Sift was the only company we found that demonstrated success in managing a full-service approach to e- mail direct marketing services," said David J. Moore, CEO at 24/7 Media. "This acquisition is another execution of our strategy to increase the value of online advertising by offering advertisers comprehensive interactive marketing packages." Sift will become a subsidiary of 24/7 Media Inc. and its management team will become part of 24/7 Media's sales and marketing efforts, led by Jay Friesel, executive vice president, sales and marketing. The Sift management team includes co-founders Jack Zoken, CEO, and Jeff Wilkins, president. Copyright 1999 internet.com LLC All Rights Reserved. Legal Notices