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Technology Stocks : EMC How high can it go? -- Ignore unavailable to you. Want to Upgrade?

To: Cosmo Daisey who wrote (4845)	3/12/1999 11:17:00 AM
From: SJS	Read Replies (2) \| Respond to of 17183

Don't agree. Intel makes consumer products, EMC does not and it isn't their market. Most TV commercial spots bring a desire for mass appeal for retail sales opportunities. Any EMC TV spot that might be built might too complicated to explain to be effective. Anyway, why is it important to educate a mass audience about EMC and their products? There are MUCH better uses for targeted PR and Marketing $$$. CSCO recently was urged to get that same type of recognition. NO one knew CSCO, but we know that they are a gorilla and one of the 4 horseman. We know that because we are in the computer business. Ask a guy on the street what INTC or MSFT was and they'd know becuase they or their kids have a home computer. Ask most anyone about CSCO and they wouldn't. So....CSCO built a very high level program to do TV commercials around the internet, and the infrastructure that makes web-surfing possible. It's somewhat effective, but products CSCO makes are much closer to your pocketbook than anything EMC makes today. That's a relative statement, of course. Both are further than what INTC and MSFT make. I think there are better ways educate the public about EMC's part in the webification of the globe. High cost TV advertising is probably not one of them. Steve