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Technology Stocks : Dell Technologies Inc. -- Ignore unavailable to you. Want to Upgrade?

To: BGR who wrote (109306)	3/12/1999 6:02:00 PM
From: Kenneth Aird	Read Replies (1) \| Respond to of 176387

According to "Direct from Dell", the primary benchmark used by Dell internally is Return on Invested Capital (ROIC). How much capital does Dell have invested in Gigabuys? Maybe a few servers and disk drives purchased at cost. Even if it does lower net profit margins, it should help keep ROIC in the stratosphere. Ken

To: BGR who wrote (109306)	3/12/1999 8:34:00 PM
From: Robert Scott Diver	Read Replies (1) \| Respond to of 176387

Re. <So, if gigabuys.com is a hit that (so it seems to me) 1. Improves the top line 2. Lowers margin 3. Hence impacts bottom line. Now, DELL probably can take some sort of a hit on the bottom line because of it's efficiency, but is it worth the cost? -BGR.> Unless I am missing something, if the top line increases due to added lower margin business, the the bottom line also increases unless something else changes. What am I missing? TIA, Scott