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To: appro who wrote (1556)	3/13/1999 9:50:00 PM
From: Yogi - Paul	Read Replies (3) \| Respond to of 2025

appro, Great article on Amazon.com in NY Times. Hilarious piece of writing from a non-believers stand point. "This record of customers' choices of reading material, which, unless the user declines, Bezos reserves the right to sell, is of such value to marketers because nothing is more nakedly and efficiently revealing. If you're an overweight, power-lusting, cross-dressing father of twins who can't putt, it will all pop right up on the screen; armed with those nuggets, even the most ham-fisted marketer will have more than enough to make you jump and shout and rat out your own mother. " nytimes.com Yogi