More revenue sources...
biz.yahoo.com
Tuesday February 16, 9:54 am Eastern Time
Company Press Release
TeleServices International Group Forms Strategic Marketing Alliance With TEMPO, The Entertainment Marketing & Promotion Organization, to Promote TeleServices MusicCard
ST. PETERSBURG, Fla.--(BUSINESS WIRE)--Feb. 16, 1999-- TeleServices International Group Inc. (OTC BB:TSIG), a provider of outsourced teleservices and music CDs through the Internet, announced today a strategic marketing alliance with The Entertainment Marketing Promotion Organization (TEMPO). In addition to serving as the exclusive marketing agency for AFIM (the Association For Independent Music) TEMPO represents the corporate premium and incentive services of PolyGram Records and Philips Electronics (the company that invented the CD).
TSIG and TEMPO will work together to promote the MusicCard program to the corporate and non-profit customers of both companies. Using TEMPO's access to advanced optical disc creative and technological resources, TSIG will offer customers the option of purchasing MusicCards in the form of CDs. These multi-media CDs may include music selections, multimedia (including game samples), and links to Internet websites (including the sponsoring brand as well as TSIG, MusicCard or other TSIG-selected sites). Further, TEMPO will be TSIG's exclusive provider of Custom Entertainment software and music compilations, while TSIG will retain control of the branding of the services.
[I'm very curious as what these "other TSIG-selected sites" will/may turn out to be.]
''TEMPO is well known as a leader in technology and in marketing, and we are excited to be working with them to promote our MusicCard program,'' said Robert Gordon, Chairman of TeleServices. ''Our first joint initiative will be to approach the schools**, because of our relationship with the National Music Foundation and TEMPO's strong ties to the Music Educators National Conference.''
Added Bob May of TEMPO, ''We are delighted to have formed this alliance with TSIG. They have innovated an exciting new way of promoting music and entertainment, while providing a significant new tool to corporate and brand marketers. We believe that the TSIG alliance gives TEMPO a tremendous advantage in our marketplace.''
As a team, TEMPO has been a leader in the business of licensing, producing and executing custom-entertainment software-based promotions for Fortune 500 companies and brands, as well as retailers, charities and non-profits, for more than 10 years. TEMPO plans to introduce, within the next 60 to 90 days, the MusicCard service to its list of existing clients, including companies such as American Express, Cadillac, Compaq, Gerber, Hershey's, Pepsi-Cola, Kodak, Victoria's Secret and McDonald's.
** Approach the schools they did! In a big way, IMHO.
biz.yahoo.com
Thursday February 25, 9:00 am Eastern Time
Company Press Release
SOURCE: TeleServices International Group Inc.
TeleServices International Strikes Deal With Lifetime Learning Systems For Multi-Million Dollar Fund-Raising Programs in Over 100,000 Schools
ST. PETERSBURG, Fla., Feb. 25 /PRNewswire/ -- TeleServices International Group Inc. (OTC Bulletin Board: TSIG - news), today announced the completion of two agreements with Lifetime Learning Systems (''Lifetime Learning'') of Stamford, Conn., for nationwide in-school fund-raising programs for TSIG's My PhotoCard and My MusicCard programs. Under the agreements, the schools will be conducting fund-raising programs using My PhotoCard for Kodak film and film processing services, and My MusicCard for CDs, DVDs and cassettes. Both programs will benefit the participating schools and the National Music Foundation, as well as TSIG.
In the My PhotoCard program, Lifetime Learning will create, produce and distribute fundraising kits for implementation at more than 48,510 elementary schools nationwide. In the My MusicCard program, Lifetime Learning will generate and distribute fund-raising kits to more than 53,725 middle and senior high schools. Both programs are exclusive and will be available to 50,000,000 students.
Robert Gordon, Chairman of TeleServices, stated: ''Lifetime Learning Systems is a stellar organization, with almost unique access to the schools. Children in schools and their parents represent two of the major markets for music CDs, and for film and film processing. These programs should be a big hit for the schools, the National Music Foundation, and for TSIG. We anticipate that the schools and the National Music Foundation will be able to raise tens of millions of dollars for their programs. TSIG's goal is to sell at least 7,000,000 cards and to generate in excess of $200,000,000 in revenues with substantial profits from the sale of the cards, film, film processing, and recorded music from these programs.''
[I would speculate that the goal to sell 7M cards - out of a potential 50M students - is a conservative and reasonable goal.]
Added James Guild, TSIG President, ''These agreements with Lifetime Learning Systems open up an enormous audience for TSIG and give us access to virtually every public and private elementary school, middle school, and high school in the United States. In an era where school budgets and funding are being cut, TSIG is proud to offer teachers and schools innovative fund-raising programs which will enable the schools to raise many millions of dollars to enhance their budgets and curriculum.''
Lifetime Learning Systems, a subsidiary of Primedia, Inc. (NYSE: PRM - news), is the nation's recognized leader in the creation and dissemination of corporate-sponsored educational materials. Since 1978, Lifetime Learning has created over 1,000 educational programs for more than 350 leading corporations, including American Express, AT&T, Coca-Cola, Delta Air Lines, Kodak, General Mills, GM, Hershey, McDonald's, Microsoft, Nabisco, Pepsi, PolyGram Records, Sears, Sony, TI, and Walt Disney. Lifetime Learning works with almost every school in the country, from day care through college, and has over 2.2 million teachers and administrators in its database of the schools where their programs are used consistently. |
