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Politics : Ask Michael Burke -- Ignore unavailable to you. Want to Upgrade?

To: Eggolas Moria who wrote (51859)	3/14/1999 11:38:00 AM
From: Eggolas Moria	Respond to of 132070

If this intrigues you about AMZN: You can offer the greatest selection and service on the Net, but without an enormous expenditure for marketing and advertising, no one will come because no one will know you are there. That's why Amazon.com spent approximately $50 million on advertising last year and doled out at least another $50 million to AOL and Yahoo! and MSN to funnel visitors in its direction. On average, online retailers spent $26 on marketing and advertising per sale in 1998, while their physical counterparts spent only $2.50. Until Bezos and other Internet retailers can find a way to attract and keep customers without such an enormous outlay, they are all going to have a hard time making any money. Then read the story: nytimes.com

To: Eggolas Moria who wrote (51859)	3/14/1999 12:27:00 PM
From: Knighty Tin	Read Replies (1) \| Respond to of 132070

Gary, he does a good column. Is he related to Dan Dorfman? Dan used to be a shareholder in a fund I managed and always gave it a nice writeup. <g> MB