To: Maurice Winn who wrote (24204 ) 3/15/1999 6:38:00 AM From: brian h Read Replies (2) | Respond to of 152472
Maurice and all, A great launch. Go G*. A change in tide is happening fast from down under. A GSM operator starts to order CDMA and wireless data gears. What a move.Telstra to Trial New Wireless Data Services, Nortel as Partner Sydney, March 15 (Bloomberg) -- Telstra Corp., Australia's No. 1 telecommunications company, will start trials early next year aimed at offering high-speed data and Internet services through its new wireless telephone network.Telstra has teamed with Canadian-based equipment seller Northern Telecom Ltd. to offer more advanced services via its new A$420 million (US$260 million) Code Division Multiple Access network, which will start operation in October. The company's CDMA network will eventually allow mobile phone users to surf the Internet and receive and transmit data, using so-called ''third-generation'' services. ''It is part of our plan to evolve towards third- generation services,'' said Greg Young, a Telstra product manager. ''It will offer data speeds of 144 kilobits per second which is 10 times the current speeds on offer.'' Fierce competition in the digital cellular phone market, which is expanding at more than 50 percent a year, makes it imperative for companies such as the dominant Telstra to keep their customers. Telstra's CDMA network will also meet government requirements demanding cellular services be available to rural and remote customers once the existing analog service is shut down at the end of 2000. New data and Internet services may encourage them to stay with Telstra when the analog network is closed.Aside from CDMA, customers can switch to the global service for mobile (GSM) networks offered by all mobile companies. (A possible GSM-CDMA overlay play???> Telstra has about 1.3 million analog cellular phone customers, of which 80 percent must switch services by the end of this year. Dominance Telstra's customers account for about 55 percent of Australia's A$4 billion total cellular phone market. No. 2 ranked Cable & Wireless Optus Ltd. and Vodafone Australia, a unit of Vodafone Group Plc account for most of the rest. About 31 percent of all Australians, or 6 million people, have cellular phones, while analysts estimate about 2 million people use the Internet on a regular basis. Telstra's also Australia's No. 1 Internet service provider and revealed earlier this month it plans to offer customers direct access to interactive online services through their cellular phones, using a new technology known as wireless application protocol. ''As an Internet operator, we know how fast this market is growing,'' Young said. ''We see this evolution into the mobile market as an important move.'' Telstra joins U.S.-based companies such as Bell Atlantic Corp., which has already started trials of data and Internet services via CDMA. Under Wraps The company is yet to reveal its pricing plans for the CDMA service, though analysts said the company is likely to offer cheaper prices than its GSM service, to attract new users. ''The consumer market is one where significant penetration can be made,'' Young said. ''We will certainly have a competitive offerings for network access fees, air-time connection charges and handset prices.'' Brian H.