To: BBG who wrote (8254 ) 3/15/1999 8:53:00 AM From: Michael Coley Read Replies (2) | Respond to of 10072
RE: Response to Herb's Bashing! Thanks for re-posting Herb's bashing! It's nice to see the shorts getting desperate. I would e-mail him, but I'm sure he could care less about such things as truth and logic.>> One of the only reasons it posted a profit in the last quarter -- its first profit in four quarters -- was that it cut marketing expenses. << What a crock... Iomega's SG&A got OUT OF LINE in Q1-Q3. Iomega got it BACK IN LINE. They got to $1.7 billion in sales (1997) without ever getting their SG&A over 19%. The big help in Q4 was the improved margins. Historically, Iomega always ran around 30%. In Q1-Q3 1998 it dipped into the mid and low 20's. In Q4 they got it back up to 28%. And what's impressive is that they did that in the quarter when the OEM% of Zip unit sales was the HIGHEST EVER! So much for the argument that they can't make money selling drives to OEM's at about cost!>> Iomega's failure to roll out any significant new products in recent years. << How about Clik!, Buz, Jaz 2GB, Zip250, USB Zip, Ditto Max, ATAPI Zip? And from the rumors floating around, they have at least one more new product coming soon.>> The company hasn't yet replaced its old CFO, who has been gone nearly a year. << Oh yeah! I forgot about that! Another "good news" announcement that is bound to come soon! Thanks for the reminder Herb!>> "Iomega will be the Daisy Systems of 12 or 13 years ago," Cohodes says. Daisy's brief hot streak, driven by a PC printer that used a daisy wheel, was dashed by Hewlett-Packard's (HWP:NYSE) introduction of the laser jet printer. << Hmmm, to me it looks more like they'll be the next HP than the next Daisy Systems.>> For Iomega to earn 30 cents per share, Cohodes figures it would have to do around $60 million in earnings. "If it earns $60 million in any year from operations," he says, "I will wear a dress and serve all of the executives at that company lunch in Roy, Utah," where it's based. << Will that be lobster? How about inviting the shareholders too? I'm not interested in cross-dressers, but I would love to see a broke short serving lobster. ;)>> An Iomega spokeswoman did not return a phone call. (If and when anybody from Iomega does call, I'll be glad to run a point-by-point counterpoint.) << I'm glad that Iomega has the sense not to answer a person who is so clearly out to trash their good name. It would lend credibility where it isn't due. - Michael Coley - wwol.com