e4L Launches Advertising Campaign on CNBC, CNN, A&E
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Company Press Release
SOURCE: e4L, Inc.
e4L Launches Advertising Campaign on CNBC, CNN, A&E
10 Spots Per Day for Everything4Less to Run in Top 10 Television Markets
LOS ANGELES, March 15 /PRNewswire/ -- e4L, Inc. (NYSE: ETV - news), formerly National Media Corporation, today announced that it has begun to roll out a new nationwide television advertising campaign for Everything4Less.
E4L will air the commercials over the nation's largest cable systems (including TCI, Time Warner, and Century Communications) a minimum of ten times every day in each market during CNBC, CNN's Headline News, A&E, and other similar programming. The commercials, each sixty seconds in length, will be seen throughout the day in the largest 10 television markets in the U.S., including New York, Los Angeles, Chicago, Philadelphia, and San Francisco.
The commercials will promote Everything4Less, the Company's Internet and catalogue-based membership shopping service, which offers 800,000 products over the Internet, with low price guarantees and thousands of brand name products (www.Everything4Less.com). They will feature America's favorite TV moms: Shirley Jones (''The Partridge Family''), Florence Henderson (''The Brady Bunch''), and Marion Ross (''Happy Days''). In the latest installment of the ''3 Moms'' series of commercials, the ladies are getting ready to watch their reruns when they learn Marion's secret -- she's discovered a new way to save up to 50% on everything she buys by shopping at Everything4Less.
E4L will continue to promote Everything4Less in the 2,000 half-hours of infomercials that National Media broadcasts nationwide each week, reaching all U.S. television households. Currently, each infomercial includes a promotion or commercial at the beginning, middle, and end of each half-hour infomercial. The new campaign of commercials airing in the CNBC, CNN, and A&E programming will augment and support the current infomercial campaign which leverages e4L's $120 million of television advertising.
Stephen C. Lehman, e4L's Chairman and Chief Executive Officer, said, ''The new television advertising campaign rings in an important new phase of our massive television campaign to support the launch of Everything4Less. By running our spots in the middle of regularly-scheduled television programs over some of the nation's largest cable systems, we will build brand awareness as well as invite viewers to call a toll-free telephone number or enroll online to join the Everything4Less shopping service. We strongly believe that the battle for online shoppers is going to be won by the best-branded and best-known names. The ability to leverage our television clout and our television infrastructure makes the new campaign extremely cost-efficient and effective. We intend to fully utilize this unique ability to reinforce our position as a leader in the emerging e-commerce sector.''
The commercials will also include a reference to e4L's listing on the New York Stock Exchange. Lehman added, ''We believe the NYSE reference will reinforce the consumer's comfort level in buying products from e4L and heighten market awareness of e4L's position in e-commerce.''
E4L, Inc. is the world's largest publicly held direct response television company and is an innovative leader in the growing world of electronic commerce. It broadcasts more than 3,000 half hours of programming each week throughout the world, reaches 100% of television homes in the United States, brings its programming to more than 370 million television households in more than 70 countries worldwide, and provides video programming over the Internet.
The Private Securities Litigation Reform Act of 1995 provides a ''safe harbor'' for forward-looking statements. Certain information included in this press release (as well as information included in oral statements or other written statements made or to be made by the Company) contains statements that are forward-looking, such as statements relating to anticipated future revenues of the Company and success of current product offerings. Such forward-looking information involves important risks and uncertainties that could significantly affect anticipated results in the future and, accordingly, such results may differ materially from those expressed in any forward-looking statements made by or on behalf of the Company. For a description of additional risks and uncertainties, please refer to the Company's filings with the Securities and Exchange Commissions, including Forms 10-K and 10-Q.
To request previous press releases on National Media Corporation please contact, PR Newswire at (800) 758-5804 Ext 604644.
SOURCE: e4L, Inc. |
