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Technology Stocks : Lucent Technologies (LU) -- Ignore unavailable to you. Want to Upgrade?

To: Diamond Jim who wrote (6622)	3/15/1999 10:05:00 AM
From: stock_bull69	Respond to of 21876

NT has been losing big corporate customers left and right and the CLEC I work for (ICGX) buys only Lucent switches! Steve

To: Diamond Jim who wrote (6622)	3/15/1999 10:19:00 AM
From: KYA27	Read Replies (1) \| Respond to of 21876

I saw it and it STINKS!!!!! The people on the NT thread actually think it's good...lol

To: Diamond Jim who wrote (6622)	3/15/1999 12:23:00 PM
From: Sawtooth	Respond to of 21876

<<I just saw a TV commercial and before it was over, I commented to my wife what a dumb ass commercial. Well it was a Nortel commercial using Beetle lyrics. It was really stupid, anyone else seen it yet?>> Hi, Jim. I own LU, no NT, but I thought the commercial was pretty good from an overall perspective; here's why: The commercial is so unusual (or dumb as, if you prefer) that, whether one likes it or not, one watches it closely and wants to see what the product/company is. They don't tell you it's Nortel until the end but the watcher remembers who the company is and everyone who has seen it remembers the strange* Nortel commercial. That's exactly what they want but it doesn't always succeed. You remembered Nortel. Their objective was not about their specific products, product benefits, etc. It was to get everyday people to recognize the name Nortel and associate it with something other than a boring, stiff, telecomm equipment manuf; associate Nortel with something, coooool; even a little out there. Here's a test: Next time you're watching TV with someone and they say, "Cool commercial.", ask them three minutes later who the company was. Frequently, they won't remember but they do remember it was a cool commercial. Nortel succeeded here because many will be talking about the whacko Nortel commercial; even watching for it. The name of today's marketing game is branding. Just my two cents; I'll take my marketing hat off, now. Regards.