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To: donkeyman who wrote (11626)	3/15/1999 4:37:00 PM
From: Thomas Kirwin	Respond to of 37507

Real Time, Live, Internet Auctions Monday March 15, 2:09 pm Eastern Time Egghead.com to Introduce Live TV and Web Convergence Advertising Allows Real-Time Web Offers on Live TV VANCOUVER, Wash.--(BUSINESS WIRE)--March 15, 1999--Egghead.com, Inc. (Nasdaq:EGGS - news) announced that is has begun a year-long program of live TV and Web convergence advertising starting today on ZDTV's popular Internet Tonight program. The alliance between Egghead.com and ZDTV creates one of the first partnerships of convergence advertising: live television via ZDTV combined with real-time information from Egghead.com's auction Web site. ''The agreement with ZDTV provides maximum flexibility to put up our Web auction promotional offers in real-time. This new approach eliminates the many steps and weeks of delay that it takes to create most typical television advertising. We are now able to get a product in front of a consumer immediately,'' Jon Brodeur, Egghead.com's chief marketing officer said. ''This is a new and exciting way to provide an offer to consumers and businesses.'' Under terms of the agreement, two advertisements for Egghead.com will air during each Internet Tonight television show. During the advertisement, a product from the Egghead.com auction site will be seen live on ZDTV, featuring a special value on computer hardware, software or a variety of consumer products. The initial implementation will focus on Egghead.com's Web-based auction. However, over the course of the agreement, Egghead will expand its offers to include products at fixed prices particularly bargains from the SurplusDirect liquidation center. Internet Tonight is a daily, half-hour television program produced by ZDTV, an affiliate of Ziff-Davis. Its core audience consists of computer enthusiasts. Overall, ZDTV reaches more than 11 million households nationwide. ''The launch of the ZDTV advertising is another step in the overall integration of our marketing program into many online and offline categories,'' Brodeur said. ''We believe that Egghead.com is ideally suited to participate as the Internet and television start coming together.'' About Egghead.com Egghead.com (www.egghead.com) is a leading Internet-based retailer of computer hardware, software, peripherals and accessories. Recent Media Metrix surveys indicate that Egghead.com ranks among the top 10 shopping sites on the Web and is in the top 50 most frequently visited sites.