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To: Sun Tzu who wrote (11160)	3/15/1999 9:52:00 PM
From: Simon Cardinale	Respond to of 16960

Web and gaming magazine ads are preaching to the converted. Those media reach an audience that is likely to already know how important a good video card is when building a system (and they probably do build their own systems, rather than buying from an OEM.) This is a good audience for creating retail demand from gamers, but maybe not for making "Voodoo" a mainstream OEM checkbox item. Look at what happened with software in the past 5 years or so. TV ads for things like financial software and internet access have become an important part of creating demand for the internet and computers in general. Video games have also just started being advertised on TV. I think the first video chip/card manufacturer to move into TV ads may be taking some serious high ground, in the same way that AOL used TV ads to gain visibility and market dominance (fleeting I hope, as their product is basically inferior, though easy to use.) I'll be interested to see if they use games as their hook, or if they go for more mainstream uses. Simon