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Non-Tech : Iomega Thread without Iomega -- Ignore unavailable to you. Want to Upgrade?

To: Ben Antanaitis who wrote (8315)	3/16/1999 12:28:00 PM
From: Michael M	Respond to of 10072

Ben....."and, the bad news is....." The 'response' is coming from the Stealth Department of the Silent Giant of the tech industry. What might we expect? Please don't let it be in the self-effacing tone of the last Conf. Call. Actually, I think Iomega could save a step (and some heartache) if any 'response' to Herb was made in the form of a press release (pissing contests always get press and we could use some - PLUS, we would have our position on the street before Herb's 'version' of it gets there). AND, a 'statement' by Glore on CNBC, would be a nice touch. I would favor a release and/or statement to the effect: "Iomega has concentrated a great deal of effort in the past year reinventing how we operate the company. Iomega is meeting every goal we set and announced to the financial press when Jim Sierk took the helm as 'Acting CEO in the spring of 1998. We will become leaner and meaner still, in the months ahead." "Perhaps, because it's an old story, the Iomega story hasn't attracted much positive attention from the press lately. The facts are: High-capacity 'removable' storage is an industry segment that is entirely separate from fixed hard disk storage, network storage and the little floppy disks that were once the staple of personal storage." "The high-capacity removable storage segment is growing strongly and is projected for even greater future growth. It is also a segment in which Iomega owns an 85+ (?) market share." "Every time a consumer buys a Zip drive, the usefulness and value of all existing Zip drives increases. (???In the 1st quarter of this year ..... or Jan..... or Feb????) Iomega sold more Zip drives than in (???any???) period in its history." "The company is not merely maintaining its huge lead in providing the preferred removable storage solution; it is adding products to meet additional needs of end users (Zip 250, USB, etc). Other entirely new products like Iomega's Clik drive are positioned for explosive growth in non-traditional markets for this type of affordable, high capacity storage. Clik's potential in digital photography alone, is simply staggering." "Iomega's recent focus on getting its own house in order will enable the company to take advantage of great new opportunities in the high capacity removable storage sector. Our products are the clear standard in their market sector. They meet real and growing needs...in fact, if you're thinking about hoarding anything as Y2K approaches, you might want to put a Zip or Jazz drive near the top of your list, along with plenty of disks! "I am frankly dismayed that reporting about Iomega, from some quarters, has seemingly been based on rumor, cliche, innuendo and unsubstantiated anecdotal claims from entities that stand to profit from Iomega's failure. The quality of Iomega products is second to none in any sector of the storage industry (?? and always has been ??). I call on any journalist to point to a single independent study that challenges this fact." **would be funny here to comment on the so-called click of death and point out that it is far less likely to occur than "The CNBC Eyeball Roll" every time the word Iomega is spoken** The release/statement while responding point by point to each false statement or example of bias in Herb's column should make a big point of asking if Herbs "source" yesterday had a vested interest in seeing harm being done to Iomega. As to the 'missing CFO' subject, the company should simply respond that it is paying its bills and employees and making great strides in reducing the cost of doing business and preparing for the future. Ask Herb, what part of that scenario is it that he doesn't like.