To: John Miz who wrote (61975 ) 3/16/1999 11:22:00 AM From: John Miz Read Replies (2) | Respond to of 119973
PQT/DoubleClick allianced announced... CHICAGO, March 16 /PRNewswire/ -- PC Quote, Inc. (Amex: PQT - news) today announced an advertising alliance with DoubleClick (Nasdaq: DCLK - news) whereby it will become a member of the DoubleClick Network. According to the agreement, PCQuote.com will grant DoubleClick non-exclusive rights to market a percentage of the growing advertising impression inventory on www.pcquote.com, managed by PCQuote.com. ''The alliance is mutually-beneficial.'' commented Jim R. Porter, PC Quote Chairman and CEO. ''The www.pcquote.com audience is extremely appealing to many advertisers and an excellent place to find active investors with online experience, purchasing power and a strong history of exerting that power online. Allowing DoubleClick to market some of our ''run of site'' inventory provides DoubleClick clients the opportunity to receive exposure to our valuable audience within their larger mass-reach campaign, while at the same time enabling PCQuote.com to tap into new spending streams.'' ''Finance continues to be one of the largest categories of online advertising,'' says Jonathan Shapiro, VP of Business Development at DoubleClick. ''PCQuote.com is an important addition to the DoubleClick Network as it further extends our reach in this specialized category and provides advertisers with valuable content for effectively targeting finance consumers.'' ''Participation in the DoubleClick Network allows us to continue to capitalize on our own strengths such as maximizing the impact of client messages through customized, multiple-placement advertising packages,'' continued Porter. ''Advertisers who are unfamiliar with www.pcquote.com or are not yet ready to commit to an advertising package now have the ability to 'test the waters' through DoubleClick.'' The PCQuote.com sales staff will continue to intensify an advertiser's impact within the site through a variety of placement options and advertising packages, while DoubleClick will service advertisers looking for maximum exposure across a variety of highly branded web sites targeted contextually or geographically, including www.pcquote.com.