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To: OLDTRADER who wrote (109673)3/16/1999 10:57:00 AM
From: William F. Wager, Jr.  Respond to of 176387
 
Good piece/Dell mention in today's IBD--------------------->

Some PC Firms Discover A Hot Market
Is Cooling

Date: 3/16/99
Author: Nick Turner

There are signs that the personal computer industry's
fastest-growing market last year, small and midsize businesses,
is slowing this year.

Last month, both Compaq Computer Corp. and Hewlett-Packard
Co. reported slowing sales growth to small and midsize
businesses. That worries some analysts and investors. Compaq
shares suffered their worst single-day drop in three years on Feb.
26, falling 5 5/8 to 35 3/8. The Compaq news rippled through
technology issues.

Yet Dell Computer Corp., Gateway Inc. and other PC makers
haven't hinted at any such slowdown.


Demand is still high, say analysts and some companies, but price
competition is squeezing profit margins. And some observers
fear that many small companies - like many big companies -
already have most of the PCs they need.

''This market has to be close to saturation,'' said Ray Boggs, an
analyst at International Data Corp. ''On the other hand, we said
that two years ago.''

In the past 12 months, the percentage of small businesses using
PCs has risen to 85% from 78%, Boggs says. ''That's very
significant,'' he said.

Large corporate customers provide PC companies with revenue
when they upgrade their equipment. But smaller businesses are
attractive because they're a source of first-time buyers. Profits
and sales for PC companies could be hurt if that segment, like
big business, becomes mainly an upgrade market.

Analysts don't see unit sales to small business slowing. But
strong competition could force companies to lower their prices so
much that sales growth slows, they say.

In comments to analysts last month, Compaq said sales to small
and midsize businesses have been weak through the first six
weeks of this quarter. The largest seller of PCs said North
America and Europe led the slowdown.

Dell and Gateway, the PC industry's largest direct sellers, are
aggressively targeting the small-business segment. But analysts
say Compaq didn't even hint that it had lost any market share to
Dell and Gateway. Instead, the company blamed slowing
demand.

Executives at Houston-based Compaq refused to comment for
this story.


Palo Alto, Calif.-based HP last month made similar comments to
analysts. It blamed aggressive pricing by Compaq and IBM Corp.
for its dip in sales growth. HP has been forced to match
Compaq's and IBM's price cuts.

IBM reported no such problems. And Dell and Gateway both say
the small-business segment continues to provide major
opportunities for growth.

HP, too, thinks small business is a strong market in the long run.

''I'm bullish about the growth of this market,'' said Kim Tchang,
sales and marketing manager for HP's small and midsize
business customers.

The need to network computers and forge a presence on the
Internet is driving technology purchases, she says.

But demand from small businesses is hard to predict this year
because of the Year 2000 problem.

Analysts figure that large corporations will complete their major
technology purchases by midyear. They'll spend the second half
of 1999 making sure their equipment is free of the Year 2000
glitch, which causes computers to recognize the year 2000 as
1900.

But smaller companies will be less methodical, observers say.

About a third of small businesses have a thorough Year 2000
plan, Boggs says. Another third haven't completed plans, but they
think they're in good shape. And the rest haven't given the
problem much thought.

''It's a little scary,'' Boggs said.

That late planning, though, could be good news for PC makers.
Large companies have complex systems that they can't easily
replace. But small businesses may solve their Year 2000 issues
by buying new software and hardware.

Some analysts predict a healthy year for small-business sales.
Worries sparked by Compaq's comments are overblown, says
Andy Bose, president of Access Media International Inc., a
research firm in New York.

''This is much ado about nothing,'' he said.

Shipments of PCs to businesses with fewer than 100 employees
this year will rise 14.5% to 7.1 million from 6.2 million last year, he
says. (See Data Bus.)

Shipments to midsize companies - those with 100 to 500
employees - will rise 14.3% to 3.2 million from 2.8 million.

PCs are still the focus of small-business technology spending, but
small businesses also are increasing funding of service and
support, Bose says.

Maintaining an electronic storefront requires more technical help
than businesses needed before, Bose notes. And more small
companies are using electronic data interchange - taking orders
and sending invoices online.

Small businesses say they're more likely to buy PCs now than
they were a year ago, according to IDC. Its small-business survey
last month found that 38% of respondents said they plan to buy a
PC in the next 12 months. That's up from 30.3% a year ago.

But a jump in orders might not result in more revenue if
competition forces more price cuts.

Dell, with its efficient direct-sales model, historically has offered
lower prices. But Compaq and others have lowered prices in the
past few years to better compete, partly by offering more direct
sales.

But not everyone's sure if these new business models can be
maintained.


Compaq unveiled a new line of PCs last year that it's selling
through retailers, directly or through resellers. When a reseller
makes a sale, the PC is shipped from a Compaq warehouse, but
the dealer gets a small cut.

''They're competing against Dell and saying, 'We'll beat your
price, plus we'll feed 3% to 6% back to the dealer,' '' IDC's Boggs
said. ''Holy smokes! You can't lose money on each product and
make it up on volume.''


(C) Copyright 1999 Investors Business Daily, Inc.

--Bill



To: OLDTRADER who wrote (109673)3/16/1999 12:15:00 PM
From: D. Swiss  Read Replies (1) | Respond to of 176387
 
WBM, what is your think on this potential deal?

:o)

Drew



To: OLDTRADER who wrote (109673)3/16/1999 12:34:00 PM
From: ForeverDell  Read Replies (1) | Respond to of 176387
 
WBM:

Would you sell if it were simply an alliance where IBM shared service and parts and DELL built the computers? Would you not trust MD's judgment on this one. Is your concern with the two companies under single management? I too am concerned about such a proposal if MD took second chair, but I don't know if I would sell. Then again, I only own a fraction of what you own. Just curious, if you sold all your DELL, what would you buy? I guess will all know when you sell William since the volume would be most unusual for the day. :)

ForeverDell