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To: Mark Fowler who wrote (45961)	3/16/1999 11:02:00 AM
From: Glenn D. Rudolph	Read Replies (1) \| Respond to of 164684

UK's Dorling Kindersley<DKN.L> boosts online spend LONDON, March 16 (Reuters) - British illustrated book publisher Dorling Kindersley said on Tuesday it will spend at least one million pounds over the next year to transform its website into an online catalogue of its 2,000 titles. Chief Executive James Middlehurst said the company, famed for its adult reference and children's pop-up books, would make a "significant investment" in its dk.com website, allowing readers to buy its books at comparable prices to other online booksellers like Amazon.com <AMZN.O>. "We know we have to spend at least one million over the next year, it may be more," he told Reuters after a news conference. Dorling's online strategy consists of three phases -- transforming dk.com into an online catalogue, then adding personalised client service and software products for sale. Unfortunately, a systems crash marred Dorling's demonstration of the new service. "Technology -- it's not like just opening a book, is it?" Chairman Peter Kindersley joked. However, Dorling officials managed to reboot the system and demonstrate a prototype of the service, which will be available to Internet users over the next few weeks.