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Politics : Formerly About Advanced Micro Devices -- Ignore unavailable to you. Want to Upgrade?

To: Cirruslvr who wrote (52756)	3/17/1999 10:37:00 AM
From: Scumbria	Respond to of 1578683

Cirruslvr, Like I told Paul, I don't want to confirm anything or get into a process of elimination. Scumbria

To: Cirruslvr who wrote (52756)	3/17/1999 1:30:00 PM
From: kash johal	Read Replies (2) \| Respond to of 1578683

Cirruslvr, New rise chips, Bad news for Cyrix and IDTI methinks. Incidentally I think these use the 0.18 micron process from UMC. As you can see there's a big difference between off the shelf process and high speed tuned process from Intel and now AMD. Rise Technology demos faster processors Semiconductor Business News (03/17/99, 12:14 p.m. EDT) HANNOVER, Germany — Rise Technology Co. unveiled a faster version of its mP6 chip microprocessors today at the CeBIT trade show, and provided the first look at its mP6 II. Although both devices offer improved performance over the company's existing mP6 chips, it is unclear whether they will make Rise a player in the microprocessor market. "We believe what we're trying to do will match what the consumer wants," said Joe Salvador, senior product marketing manager for Rise (Santa Clara, Calif.). "We're not offering just low price, but also improved value." The 300-MHz version of the mP6 is a step up from existing 233- and 266-MHz devices, which were formally introduced last fall. The 300-MHz mP6 II, displayed for the first time, features a 256-kbit on-board cache to increase speed. Salvador said both devices would go into volume production before the end of the second quarter. Salvador conceded that his company's current products are not on par with processors from competitors Advanced Micro Device Inc. or Intel Corp., and he resisted a comparison between Rise and Integrated Device Technology Inc. Rise is on a slow but steady path to deliver faster chips at reasonable prices, and the market will eventually respond, he said. "The speed-enhanced mP6 and the new mP6 II demonstrate that Rise is continuing to grow its product portfolio and provide greater value to the consumer PC market," said David Lin, chairman and chief executive officer of the startup. "Rise technology has an exciting road map to provide high-performance microprocessors at multiple price points in the basic PC and notebook computer markets." That's exactly what the company will need, said Nathan Brookwood, president of Insight 64 (Saratoga, Calif.), a market research firm. "Rise needs to demonstrate a road map that delivers consistent speed-grade increases every quarter," Brookwood said. "If they shot their wad just to get to 300 MHz but have no credible plans to increase that, they may see sales in the distribution channel but will have trouble getting a major PC vendor to consider them." Brookwood said 300 MHz is the current minimum specification to receive consideration in the processor market, but said that speed grade is barely good enough to be noticed. By the time Rise can ramp its 300-MHz generation — even if it is delivered on time with no manufacturing delays — the minimum is likely to have evolved to 350 Mhz, Brookwood said. While the mP6 II, with its increased cache, could deliver some increased performance, Brookwood noted that the company is just barely meeting the market's basic expectations, and can expect to garner only about $50 to $60 for such devices. "They are lagging in performance and it's going to be an issue," he said. "It's not enough to occasionally get your head above water. You need to keep your head above water."