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To: Suntzu who wrote (62436)	3/17/1999 11:20:00 AM
From: judge	Read Replies (1) \| Respond to of 119973

RDIM big news RDI Marketing, Inc. Changes Name to ''HouseHold DIRECT.COM'' Business Wire - March 17, 1999 09:47 BLOOMFIELD, Conn.--(BUSINESS WIRE)--March 17, 1999--RDI Marketing, Inc. (OTC BB:RDIM) announced today it has filed for trademark/tradename registration to change its corporate name to HouseHold Direct.com. The internet address of the Company will be www.HouseHoldDirect.com. The Company believes the new name better reflects the contemporary interactive web-based technology it has developed, and will be available to the public shortly. The new Corporate name will also identify those member service centers located around the United States. HouseHold Direct.com is on schedule to release the active website by June 15, 1999. Management had delayed the opening of the initial site to coincide with the name change so as not to confuse the investing public with a temporary RDIM site. The HouseHold Direct.com corporate site should be available within 1 week. Thunderstick Software, LLC, is leading the HouseHold Direct.com technology group while the agreement for it's acquisition is being finalized. Because the site will require a sophisticated level of interactivity with thousands of manufacturers, HouseHold Direct.com feels that this technology backbone could not be subcontracted to an outside provider. Potential new revenue opportunities will also be significantly enhanced. During the transition, an informational web site will be posted in each name so that the Company can properly inform shareholders. The site will provide information regarding progress and achievements relating to the business plan during the initial acquisition phase and provide links to other HouseHold Direct.com sources of information and strategic partnerships. The Company expects to unveil more details of the interactive site shortly. HouseHold Direct.com is continuing to implement the consolidation of the buying club industry on the schedule previously released. The Company Management has taken the position that it will withdraw any subject information distributed by press releases if and when the information is no longer valid in order to reduce any shareholder confusion, according to Mr. John Folger, President of HouseHold Direct.com. This policy will make it possible to be very clear and concise when information is considered by shareholders to be reliable and factual. The e-commerce services of HouseHold Direct.com will potentially create a direct connection between thousands of manufacturers and millions of consumers. It will also allow members to comparison shop among multiple manufacturers and suppliers and provide live links for updated and current catalogue information. HouseHold Direct.com will be investing heavily in "push technology" applications that will synchronize with the extensive data warehousing and mining systems of the Company. Safe Harbor for Forward-Looking Statements: Except for historical information contained herein, the statements in this Press Release are forward-looking statements that are made pursuant to the safe harbor provisions of the Private Securities Reform Act of 1995. Forward-looking statements involve known and unknown risks and uncertainties that may cause the Company's actual results in the future periods to differ materially from forecasted results. These risks and uncertainties include, among other things, product price volatility, product demand, market competition, risk inherent in the Company's domestic and international operations, imprecision in estimating product reserves and the Company's ability to replace and expand its holdings.