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To: Sawtooth who wrote (24352)3/17/1999 5:10:00 PM
From: SKIP PAUL  Respond to of 152472
 
Leap Wireless International Launches Cricket Service Introducing 'Comfortable Wireless' for all Users
Chattanooga, Tenn. Is Initial Market for Refreshingly Simple Wireless Concept

SAN DIEGO, March 17 /PRNewswire/ -- Wireless communications carrier Leap Wireless International, Inc. (Nasdaq: LWIN) today unveiled the service for its U.S. subsidiary, Cricket Communications(TM), that is designed to make wireless communications simple, worry-free and affordable for all users. Today Cricket launched its new concept in its initial market, Chattanooga, Tenn. Called "comfortable wireless," Cricket's revolutionary new service lets customers make all the local calls they want for one low, flat rate of $29.95 a month. Cricket customers have the comfort of knowing their service always costs the same, no matter how long they talk -- or how many calls they receive.

"We believe Cricket will change the way people communicate by telephone," said Harvey P. White, chairman and CEO of Leap. "Until now, many people have been afraid they couldn't afford a wireless phone. Cricket eliminates worry and stress with a no-surprises monthly bill. Cricket gives people the freedom to stay connected with unlimited local calling where they live, work and play." After successfully launching Cricket, Leap plans to roll it out to other markets in Tennessee and beyond.

Cricket's service is designed for the vast majority of people who want to use their wireless phones for local calls within their metropolitan area. The low monthly rate, payable in advance, covers all-you-can-talk local calls, a voice mailbox and caller ID. Cricket's all-digital phones retail for $99.95. Cricket customers don't have to sign a contract or pass a credit check.

"Our target customers want to use their wireless phones to make local calls every day, without worrying about complicated, out-of-control bills," White said. "Cricket makes wireless communications simple, easy to understand, and affordable." Cricket customers can make long-distance calls by purchasing prepaid calling cards at Cricket stores. Cricket does not include roaming onto other networks outside the Chattanooga area.

In conjunction with its launch, Cricket will kick off a campaign of television, radio, print and outdoor advertising in Chattanooga designed by the award-winning Chattanooga agency, The Johnson Group. In one TV spot, two mothers agree they like the simplicity of Crickets affordable monthly rate -- especially because they don't have to sort through complicated pricing plans to find the best deal. In another, a father gets his teenage daughter a Cricket phone so he knows where she is, while she's sold on the all-you-can- talk local calling.

"The ad campaign is as simple, friendly and approachable as the Cricket name," said Paul Argay, Cricket's vice president of marketing. "Millions of people are interested in wireless service but are anxious, even skeptical, about what it will cost them each month. Now Cricket lets 'around town' people stay in touch throughout their day at a predictable, affordable price."

In January 1999, Leap announced its planned acquisition of Chase Telecommunications Holdings, Inc. (ChaseTel), which launched service in Chattanooga last fall. Leap is launching Cricket together with ChaseTel under an agreement stipulating that control of the business is under ChaseTel management. Leap currently owns 7.2% of ChaseTel. Pending approval from the Federal Communications Commission (FCC), Cricket will acquire ChaseTel licenses that will enable it to offer service to potential customers in Tennessee markets such as Chattanooga, Nashville, Knoxville, and Memphis. Leap is using the ChaseTel infrastructure for the launch of its Cricket service and conventional PCS service is no longer being sold under the ChaseTel brand name.

About Cricket Communications

Cricket Communications, a subsidiary of Leap Wireless International, plans to change the way people communicate by bringing wireless communications to the U.S. mass consumer market.

About Leap Wireless International

Leap Wireless International, Inc., headquartered in San Diego, California, is a wireless communications carrier that deploys, owns and operates wireless networks in domestic and international markets with strong growth potential. In conjunction with its strategic partners, Leap has launched all-digital wireless networks in Mexico and Chile, and plans to offer service in Russia, Australia, and the United States through its operating companies. Leap is dedicated to bringing the benefits of reliable, cost-effective and high-quality voice and data services to domestic and emerging markets. For more information, please visit www.leapwireless.com.

This news release contains certain "forward-looking statements," including statements regarding the future scope of Crickets network. Forward-looking statements, which are based upon certain assumptions and describe future plans, strategies and expectations of the Company, are generally identifiable by use of the words "believe," "expect," "intend," "plan," "anticipate," "estimate," "project" or similar expressions. The ability of the Company to predict actual results and other future events is inherently uncertain. Important factors which may cause actual results to differ materially from the forward-looking statements contained herein or in other public statements by the Company are described in the section entitled "Risk Factors" in the Company's 1998 10-K, most recent 10-Q and other documents on file with the Securities and Exchange Commission. Those factors most likely to cause actual results to differ include but are not limited to: delay in or failure to receive FCC approval for the license transfer, uncertainties regarding Leap's ability to access capital markets, the delayed build-out of the system in Tennessee, failure of the system to perform according to expectations, increased competitive pressures that could affect market demand for the new Cricket service, uncertainties relating to costs and profitability of development stage companies, and the substantial leverage of Leap Wireless and its operating companies.

SOURCE Leap Wireless International, Inc.



To: Sawtooth who wrote (24352)3/17/1999 5:32:00 PM
From: djane  Respond to of 152472
 
LATimes. Get Ready for a New Breed of of Equipment. Products are combining features of mobile phones and PCs, making data connections as commonplace as voice

latimes.com


Monday, March 15, 1999

SPECIAL REPORT: WIRELESS COMMUNICATIONS
By KAREN KAPLAN, Times Staff Writer

ome people are so attached to the Internet
that it's difficult for them to leave it behind
when they leave their desks.
Soon they may not have to.
A new class of devices that combine the
features of mobile phones and portable computers
promises to make wireless data connections as
commonplace as cell phone conversations.
"Smart" phones will be used to answer
electronic mail messages in addition to voice calls.
Palmtop PCs and personal digital assistants
(PDAs) will be able to read Web pages as easily
as computerized schedules and to-do lists. Other
products are being developed to fill niches in
between.
These devices' wireless data connections won't
be restricted to the Internet. Mobile professionals
will be able to dial into their corporate networks
from the road, and traveling salespeople can use
the gadgets to check inventory back at the
warehouse. Some enthusiasts will subscribe to
private services that use wireless networks to
transmit stock quotes, sports scores, weather
reports and even horoscopes.
But industry analysts, executives and engineers
agree that the Internet--especially e-mail--is driving
the cross-pollination of phones and computers.
"The Internet is the killer app for wireless data," said David
Christopher, the product manager in charge of the forthcoming Palm VII
hybrid at 3Com's Palm Computing unit.
By 2002, nearly 12.6 million U.S. consumers--including 1.3 million
Californians--will be spending more than $5 billion to connect devices
such as the Palm VII to invisible phone networks, according to
Telecompetition, a market research firm in San Ramon, Calif. That's four
times the number of people who used wireless data networks last year,
according to the firm.
Why such rapid growth? Plenty of players have an interest in
propelling this fledgling industry.
For wireless phone companies, the new breed of products means
more minutes of network use and therefore more revenue. Consumer
electronics makers will create more devices to sell, and software
companies will write code to run them. Other firms are springing up to
supply content for the gadgets.
And for consumers, the blending of mobile phones and PCs means
it's easier to stay in constant contact with their data.
"It doesn't matter if you're a business person or an average
consumer--everyone's mobile," said General Magic Chief Executive
Steve Markman, whose Sunnyvale, Calif., company makes virtual
assistant software. "They've all got to be able to get access to key
information and messages wherever they are."
The big question is what kind of device they will use to retrieve those
messages. Few envision all-in-one offerings--like the Nokia 9000
Communicator--becoming popular because they are seen as too bulky
and expensive.
"You just wind up compromising tons of functionality when you try to
build it into one device," said Warren Allen, senior product planner for
Toshiba in Irvine, one of five companies developing a wireless data
standard called Bluetooth. "You get all sorts of users saying, 'I wish they
had saved me $100 by leaving out this thing that I'm never going to use.'
"
Nokia says plenty of its customers are willing to carry a bigger
device with a full keyboard that can perform many of the functions of a
mobile office, including faxing, e-mail and scheduling. Technological
improvements will allow the company to produce a smaller, lighter
Communicator without giving up any functionality, said Haroon Alvi,
director of business development for Nokia Mobile Phones in Irving,
Texas.
But others, such as Andy Seybold, chairman of the Portable
computer and Communications Assn. in Boulder Creek, Calif., insist
that combination devices tend not to be as popular with consumers as
application-specific products.
"The only combination device the American public has bought in
great numbers is the clock radio," Seybold said.
Instead, the market will be dominated by data-centric
communicators that have some voice capabilities and voice-centric
smart phones that have some data capabilities, said Alasdair Manson,
director of evangelism for Symbian, a London-based joint venture of
mobile phone giants Ericsson, Motorola and Nokia and portable PC
maker Psion.
On the communicator side, the most widely anticipated product is
3Com's Palm VII. The device, currently in field trials, will combine the
functions of a standard Palm hand-held organizer with a wireless
connection for Web and intranet access and two-way messaging. The
product is expected to launch later this year with a price tag of less than
$800, Christopher said.
Meanwhile, computer features have been creeping into mobile
phones since wireless carriers switched on their digital networks. Soon
those features will turn phones into portable Internet terminals.
San Diego-based Qualcomm has licensed the Palm software and will
incorporate into its pdQ smart phone, due out by summer. Nextel and
Motorola are teaming up with Silicon Valley software firms Netscape
and Unwired Planet to make Internet-ready phones as well.
Start-ups are jumping in too. IGS, a San Diego company founded by
Qualcomm alumnus William Son, developed NeoPoint, a 6-ounce
mobile phone with an enlarged screen for text messages and
voice-activated Web surfing. The phone can dock with a PC to upload
or download phone numbers and other data. NeoPoint phones will be
available later this year for $299, Son said.
Since the hybrid devices are starting to resemble computers, it's no
surprise that Microsoft is targeting the market. Its Windows CE
operating system is already used in some hand-held PCs, and the
company founded Wireless Knowledge in San Diego with Qualcomm to
create software specifically for the new class of products.
Plenty of others, including Symbian and Unwired Planet, are creating
their own software in an effort to prevent Microsoft from extending its
dominance into wireless data. The Bluetooth consortium is even
developing a new hardware and software system that would allow
portable computers and PDAs to link to wireless phone networks via
radio connections to cellular phones.
Over the next five years, mobile data devices will become lighter and
faster, with bigger screens and longer-lasting batteries, analysts and
executives said. Some, like NeoPoint, will also incorporate smart agent
technology.
"It knows it's your significant other's birthday, it knows he likes John
Grisham, and it knows a new Grisham book just came out," said Son,
describing a typical scenario. "It will know there are 10 copies at Barnes
& Noble, and it will give you directions to get there."
The core technology for the hybrid devices is already here, said
Mark Desautels, managing director of the Wireless Data Forum in
Washington.
"Much of it sounds futuristic when in fact it's already being done,"
Desautels said. "There aren't many applications you can think of that
today's equipment can't do."
* * *
Times staff writer Karen Kaplan can be reached via e-mail at
karen.kaplan@latimes.com.

* * *

Coming Un-Wired
Mobile phones and portable computers are merging into a wireless
data market that analysts project will top $5 billion by 2002, according
to market research firm Telecompetition. This growing segment of the
total wireless market is expected to see its customer base quadruple
between 1998 and 2002. More than one in 10 wireless data customers
are expected to come from California. Number of people subscribing to
a wireless data service, in thousands:
Region: Los Angeles/O.C./Ventura/Riverside/San bernardino
1998: 157
1999: 233
2000: 325
2001: 457
2002: 639
Region: San Francisco/Oakliand/San Jose
1998: 81
1999: 120
2000: 167
2001: 235
2002: 329
Region: San Diego
1998: 26
1999: 39
2000: 54
2001: 75
2002: 106
Region: California
1998: 328
1999: 487
2000: 678
2001: 953
2002: 1,334
Region: Total U.S.
1998: 3,100
1999: 4,600
2000: 6,400
2001: 9,000
2002: 12,590
* * *
Source: Telecompetition Inc.

Copyright 1999 Los Angeles Times. All Rights Reserved

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To: Sawtooth who wrote (24352)3/17/1999 10:29:00 PM
From: DWB  Respond to of 152472
 
Why do I get this ominous sense of foreboding that the next time Jon Lovitz does a guest host on SNL, he'll star in a skit as Al Gore talking to reporters...

Al (John) standing behind podium: Members of the media.. as you know, I .. Al Gore, am known throughout the world for my tireless diplomacy efforts as vice president,

(reporters start to mumble)

Al: ... my leadership as a member of the Senate,

(reporters start to groan)

Al: ... as a farmer who tilled his own soil, with Mules,

(reporters start to get up to leave)

Al: and..... and... saving the Planet as Captain ECO! Yeah.. Yeah... I did that right after I Invented the.... Internet ... Yeah... Yeah... and let me introduce my wife... Christie Brinkley!! Yeah... Yeah... That's the ticket!


DWB