To: Sergio H who wrote (4417 ) 3/17/1999 7:07:00 PM From: Robert G. Hanah Respond to of 52051
MODS OTCBB NEWS Strategic Alliance Announced with Groupaxion Business Wire - March 17, 1999 09:50 MIAMI--(BUSINESS WIRE)--March 17, 1999-- Strategic Alliance Announced with Groupaxion, a Subsidiary of the World's Third Largest Advertising Agency, to Develop First Interactive Media Campaign for iC-TV's TV Miles Concept Management of Modern Computer Systems Inc. (OTCBB:MODS) is pleased to announce the Company, through its subsidiary iC-Television (iC-TV), has entered into a strategic partnership with Groupaxion to jointly develop a national advertising and interactive promotion platform of CD-ROM gaming webzines and SmartCard sweepstakes for the Company's Canadian customers. Under the terms of the alliance, Groupaxion will participate in the creation of interactive TV media advertisements, including the design of interactive broadcast concepts, communication messages and commercial jingles to launch the Company's 'TV Miles' advantage program in Canada. The comprehensive campaign will also provide an innovative format designed to integrate multiple sponsor participants in iC-TV's Premier Venture Active TV. Groupaxion is committed to creating a technical force and allocating further resources to integrate interactive messages and animation in the CD-ROM product for the upcoming TV game programs. Groupaxion is the Canadian interactive branch of J. Walter Thompson, a renowned North American advertising agency that is ranked number 3 in the top 10 multinational advertising agencies worldwide (source: Ad Age International). J. Walter Thompson has annual revenues exceeding US$1.07 billion. A preview of iC-TV's television program, which is currently under development, and further information can be obtained at www.ictelevision.com. A preview of Groupaxion's presentation can be obtained at www.groupaxion.com. (signed) Mr. Robert Vivian, President and CEO About Modern Computer Systems Inc. Modern Computer Systems Inc., through its wholly-owned subsidiary Interactive CyberTelevision Inc. (iC-TV), is building virtual bridges between the worlds of SmartCards and the mass media, bringing the consumer market into the next millennium. SmartCard technology, virtually unknown few years ago, is now commonplace. A variety of applications have emerged lately, primarily in the marketing, transactions and security markets. iC-TV's self-appointed role is to integrate these applications into a comprehensive, consumer-oriented global system. Creating synergies between SmartCard technology, broadcast television, the internet, print media and the cellular phone, iC-TV opens the door for a wide variety of applications within the digital TV/internet industry. CONTACT: Modern Computer Systems Inc. Investor Relations 888/736-9008 modstv@bellsouth.net URL: www.ictelevision.com