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Technology Stocks : EFAX.com - easy-to-use fax-to-email technology -- Ignore unavailable to you. Want to Upgrade?

To: Tom Hua who wrote (607)	3/17/1999 11:40:00 PM
From: toddy	Read Replies (1) \| Respond to of 1197

EFAX getting more attention. this time from the Motley Fools: Mar 17, 1999 (6:34 PM ET) - The Motley Fool Evening News Remember all the publicity online services provider America Online (NYSE:AOL - news) received when the media jumped on the opportunity to call its overworked circuits a sign of weakness? The company instead spun the story into a tale of booming demand for its product -- which is exactly what online fax-to-email services firm eFax.com (Nasdaq:EFAX - news) appears to be attempting this week. The company's shares dipped today, losing $3 1/8 to $22 1/4, but they're still up more than 125% this week -- rising as high as $33 yesterday -- following Monday morning's announcement of plans to provide its services to members of Xoom.com's (Nasdaq:XMCM - news) online community. Today, eFax.com said demand for its service has maxxed out its available fax numbers, creating a backlog the company hopes to work through by the end of next week. "The response from consumers... has been tremendous," chirped President Rob Pollock. eFax.com also today named Robert Pollock, former CEO of domain name services provider NameSecure.com, its president and COO. fnews.yahoo.com

To: Tom Hua who wrote (607)	3/18/1999 5:30:00 AM
From: Doug Fowler	Respond to of 1197

Tom: I would actually use the service a few times a month if the company ever provides me with a phone number. But, at a few times a month, they couldn't possibly deliver me enough ads to make up for their costs. I think the idea is a good one for those who will use the service. But they need to find a way to get their monthly costs per line down to the $1 range, through the use of extensions, or phone number sharing, or some other creative manner. (For example, if they could work out a way to add an extra digit to the number, that could theoretically give them ten accounts for each regular number.) There are other things they could do to get rid of accounts that are never used, such as cancel those not used for 30 days. I don't even know whether any of this is possible, but they are dead if they can't figure a way to get the phone line costs way down. Hype will take them only so far, and then this bubble is bound to burst. Regards, Doug