Silicon Investor (SI) -- The First Internet Community

STOCKTALK

We've detected that you're using an ad content blocking browser plug-in or feature. Ads provide a critical source of revenue to the continued operation of Silicon Investor. We ask that you disable ad blocking while on Silicon Investor in the best interests of our community. If you are not using an ad blocker but are still receiving this message, make sure your browser's tracking protection is set to the 'standard' level.

Technology Stocks : Nortel Networks (NT) -- Ignore unavailable to you. Want to Upgrade?

To: marcus brutus who wrote (2256)	3/18/1999 7:23:00 PM
From: Cruiser	Read Replies (2) \| Respond to of 14638

Actually these ads have been specifcally targetted at the CIO and Cxx level. The advertising firm that we use is a leader in their business and knows which TV shows yield the appropriate audiences... I am always amused by the arm chair quarterbacking that goes on when the stock doesnt move positively when one expects it. Cruiser

To: marcus brutus who wrote (2256)	3/18/1999 10:35:00 PM
From: Bosco	Read Replies (1) \| Respond to of 14638

G'day all - marcus, you rhetorically pondered, "running ads with oblique messages on major TV networks during prime time? This is pure ego on their executives' part as the expense-to-targeted audience (i.e., decision makers and influencers) ratio is terrible." OOH, you seem to have a point that NT target audience is not like MOT [no position,] even though its end user devices like cable modem certainly deserve some promo beyond Circuit City. OTOH, while I am not in advertising, there is many reasons to get a message across. When visibility is the issue, one of the ways to raise consciousness among the interested parties, like customers, end users, business partners, and even, gulp, financial analysts, is to expose oneself in the most public place. The goal is to tell people, in an indirect manner, one is serious to make oneself known - to become a household name. I certainly do not see there is any ego in making the company well known. Face it, NT is not unknown to the tech people and the purchase agents; rather, their reluctance sometimes is the fear of "my boss may prefer brand y because my boss, an executive type, has only heard of brand y and not NT." It is this secondary audience that NT has to convince. Now, after rationalisation <sg> the decision process, I certainly do not know why and how the placement comes about in actuality. best, Bosco