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To: IceShark who wrote (26232)	3/19/1999 7:20:00 AM
From: John Pitera	Respond to of 86076

Pos 2 Isotope continues on worldwide expansion binge -- NEW DELHI, INDIA, 1999 MAR 18 (NB) -- By CT Mahabharat, Newsbytes. Dell Computer Corporation [NADAQ:DELL], which manufactures and supports a full range of personal computer systems, is planning to set up a 100 percent subsidiary in Bangalore. The subsidiary, Dell India, is expected to be fully operational by the end of this year. To support its new marketing initiative in the country, Dell plans to pump in $5 million to $10 million by year's end, a part of which would be used for the new subsidiary. Says Ron Goh, vice president (Asia), Dell Computer Corp: "We have decided to focus on the growing Indian market. Our performance here has not been satisfactory, and so we plan to have a direct presence in India." So far, Dell had been operating through its liaison office based in Bangalore and had 10 distributors which included CMS Computers Ltd, Mastek Ltd, Minicomp Ltd, and Rolta India Ltd. Dell, however, plans to continue its partnership with the existing distributors. "At present, our distributors who package services along with the Dell hardware, are targeting all markets besides undertaking after sales jobs for every segment. In future, each distributor would target niche markets only." Dell Computer Japan has selected Infosys Technologies Ltd., to provide custom development for the company's online commerce applications. This is in line with Dell's e-commerce strategy which calls for Dell and its subsidiaries to be able to conduct 50 percent of all business online by the year 2000. George Mora, online services manager responsible for all online operations of Dell Japan, says that Infosys was selected for an initial project involving development of a database to support local pricing and configuration operations. When that project was successfully completed, Infosys began a second project to add functionality to Dell Japan's online store which had been running since March 1997. Adds Goh:"To expand Dell's operations overseas, Dell Computer has divided the world markets into four regions: US, Europe, Japan and Asia Pacific. Of the Asia Pacific revenues which accounted for $1.09 billion, about 12 percent of this came from India. With the new initiatives in place, we expect the country's market share to go up to 20 percent by January 2000." The company has nine subsidiaries in Asia: Malaysia, Australia, New Zealand, Taiwan, Singapore, Thailand, Korea, China, and Hong Kong.