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Non-Tech : PERFUMANIA.COM . . PRFM . . .FOR LONGS ONLY -- Ignore unavailable to you. Want to Upgrade?

To: DAY TRADER who wrote (2272)	3/22/1999 3:30:00 PM
From: Ron Mgrublian	Read Replies (2) \| Respond to of 2489

www.perfumania.com Launches Wholesale Subsidiary MIAMI--(BUSINESS WIRE)--March 22, 1999--Perfumania (NASDAQ:PRFM - news) announced today that it has expanded its www.perfumania.com website to include wholesale sales to capitalize on its expansion into global Internet fragrance sales. The wholesale subsidiary, which will offer customers approximately 1,100 SKUs, is targeting smaller accounts, namely, independent drug stores, small retailers, perfumeries, sundry shops, and other small retailers. Capitalizing on this niche, Perfumania.com plans to launch this new Internet Business-to-Business approach which management believes is a perfect fit and a perfect extension to its Online Business. Perfumania.com's new web site will be found at: www.Perfumaniawholesale.com. Chairman and Chief Executive Officer, Ilia Lekach, said, ''In the past, these accounts were too small and too labor intensive to be serviced by Perfumania, Inc. However, Perfumania.com has the capabilities and the infrastructure to service these accounts.'' He added, ''Perfumania intends to fully capitalize on its name recognition, advantageous cost of goods, good working relationships with manufacturers, its leading discount fragrance retail position, and its presence on the Internet to capture this niche in the marketplace.'' Perfumania, Inc. is a leading specialty retailer and wholesale distributor of a wide range of brand name and designer fragrances with approximately $180 million in annual sales. The Company operates a chain of more that 290 retail stores specializing in the sale of fragrances at discounted prices up to 70 percent below the manufacturer's suggested retail prices. The Company's wholesale division, one of the largest in the United States, distributes fragrances and related products to national and regional chains and other wholesale distributors throughout North America and overseas. This press release contains forward-looking statements that involve risks and uncertainties that could cause actual results to differ materially from those set forth in the forward-looking statements. Such risks and uncertainties are described in the Company's filings with the SEC, including its Registration Statement on Form SB-2. This release is available on the KCSA Worldwide website at www.kcsa.com. Contact: Perfumania, Inc. Ilia Lekach 305/889-1520 or KCSA Joseph A. Mansi / Mark Schwartz 212/896-1205 / 212/896-1220 www.kcsa.com biz.yahoo.com