To: RCJIII who wrote (63033 ) 3/19/1999 9:31:00 AM From: songw Respond to of 119973
iParty IPTY 5s - sympathy for iVillage One company that may benefit from iVillage's expected spike is iParty IPTY iparty.com . Largely an unknown, iParty is a new Internet-based merchant of party goods, party-related services, personalized celebrity greetings, and party planning advice and information. Essentially IPTY aims to use the internet to develop a brand that will become the standard for catering/party-giving with the hope that, in time, it'll do for parties what Amazon did for books. What does iParty have to do with iVillage? The similarity in names is no coincidence- iParty and iVillage are content and joint marketing partners. "Our partners in the design, construction, and operation of iParty.com are iVillage, Fry MultiMedia, and Ordertrust. iVillage, which helped with the design of the site and works with us on content and joint marketing efforts" iparty.com " i-Village will complete and maintain the content portion of the company's web site and is the leading on-line network for women and parents with over 66 million page views per month."Subject 22145 IPTY offers everything from party goods to video birthday greetings downloaded from its site (this week's Star Greeting is Darryl Strawberry) to expert advice on catering etc. "Planning and executing a successful party requires creativity, organization, time, and travel - usually multiple trips, first to view goods and services, then to pick-up orders. iParty's mission is to provide you, the party giver, with a simple, seamless transaction process so that you can accomplish all of the following in an easy, uncomplicated manner in one place, 24 hours per day: get advice from experts, exchange information with other party givers, select an exciting theme, shop for all the goods and services you need , pay for everything at once at the check-out counter, return to check your order status, obtain fast, reliable customer service.iparty.com Interesting concept- and a natural fit with IVIL's focus on women, but in addition to the IVIL connection what may set IPTY apart from other small cap internet companies-(and ultimately makes it worth keeping an eye on) is its high powered management/backing. iParty's was founded and is run by Robert H. Lessin, CEO of Wit Capital (and former Vice Chairman of Salomon Smith Barney); Jim McCann, founder and CEO of 1-800-Flowers; and Byron Hero, former CEO of Danskin, Inc . iparty.com -no slouches there. IPTY trading near 5 -