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Technology Stocks : Nortel Networks (NT) -- Ignore unavailable to you. Want to Upgrade?

To: Paul Fine who wrote (2267)	3/19/1999 11:10:00 AM
From: Kenneth E. Phillipps	Read Replies (1) \| Respond to of 14638

Paul - I agree the stock will make the numbers but not blow by them this quarter but might beat them by a cent or two. By the way, If Nortel gets 1/3 of their revenues from the enterprise sector, what percentage of Cisco's revenues are from the enterprise sector? Ken

To: Paul Fine who wrote (2267)	3/19/1999 5:05:00 PM
From: Kenneth E. Phillipps	Respond to of 14638

Article in National Post on Nortel TV Ad nationalpost.com Friday, March 19, 1999 Nortel borrows from Beatles for new TV ads Come together: Corporate campaign plays catch-up to Cisco, Lucent Charles Enman The Ottawa Citizen Over at least the next year, you'll be hearing the lyrics from a Beatles song on a new high-powered series of TV commercials for Nortel Networks Inc. It's a bit ironic that the signature band of anticorporate hippiedom now helps turn the wheels of a transnational corporate giant, but the mix works, Nortel says. And former Beatle Paul McCartney apparently agrees. Mr. McCartney was intrigued by the use Nortel was making of the lyrics of Come Together, from the Abbey Road album. The company could not use the original Beatles' version. He listened to a video of the advertisement and declared the commercial good -- perhaps somewhat to his own surprise, since he let slip that he "gets nervous when a corporation takes on a rock and roll band," according to Kelly Norgate, a member of the corporate media relations team. Mark Davis, vice-president of advertising, would not confirm these words -- but didn't deny them either. He said Mr. McCartney's statement was private and Nortel has no contractual right to claim endorsement by the Beatles. The commercial shows an executive convening a global meeting with staff members from across the globe. In offices, in homes, in taxis, thousands of employees listen to his address. They are rightly puzzled by his first words: "Here come old flattop he come grooving up slowly . . . " Eyebrows remain high as he delivers the entire lyrics of Come Together. But by the end of the song, his listeners realize he is calling together the world through Nortel's Internet technology. For Mr. Davis, the key lyrics are the familiar chorus: "Come together, right now, over me." "Come together" talks about how the company's portfolio has come together to put Nortel Networks at the heart of the Internet. "Right now" conveys how quickly the company can provide unified services for the Internet. "Over me" signifies -- who else -- Nortel. The commercial was put together by advertising agency Temerlin McClain of Dallas. The choice of lyrics was made by a marketing team comprising people from the agency and from Nortel. "It was a real 'aha!' experience, when we thought of using Come Together, recalled David Lyon, the agency copywriter who led the team. "Everyone said, 'Oh sure -- this is the idea.' " The agency has made three different spots, all of which are on the air. More may follow, including some for radio and print. Nortel has never had a corporate advertising blitz before, Mr. Davis said. But the company "wants to drive home our position at the heart of the Internet revolution." The Come Together campaign is a metaphor for the company's ability to bring together disparate networks, including telephone and data, wireless and wireline, Mr. Davis said. Cisco Systems Inc. and Lucent Technologies Inc., both strong competitors for Internet business, have run very expensive advertising campaigns -- and now Nortel is playing an aggressive game of catch-up. The commercial has been translated into at least nine languages. U.S. stations began broadcasting the ads a week ago. The schedule includes such top-flight programs as Law & Order, Moneyline, 20/20, and 60 Minutes. Nortel claims 75% of all Internet traffic in North America rides on the company's optical networks. Copyright © Southam Inc. All rights reserved. Optimized for browser versions 3.0 and higher. "National Post Online is a production of Southam Inc., Canada's largest publisher of daily newspapers."