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Strategies & Market Trends : Anthony @ Equity Investigations, Dear Anthony, -- Ignore unavailable to you. Want to Upgrade?

To: Anthony@Pacific who wrote (22705)	3/19/1999 3:13:00 PM
From: HRAKA	Read Replies (1) \| Respond to of 122087

Anthony, Concerning DLIA WASHINGTON, March 17 (Reuters) - Internet company iTurf Inc., whose content is geared toward the age group of 10-24, known as Generation Y, said Wednesday it plans to offer 3.7 million class A common shares in its initial public offering. The New York City company estimated that the shares may trade in the $10-$12 per share range, according to its amended IPO filing with the Securities and Exchange Commission. It was amended to include the number of shares in the offering, what the estimated price range might be, and other items not previously disclosed in iTurf's IPO proxy first filed with the SEC in late January. Underwriters, which include BT Alex. Brown and Hambrecht & Quist, have an over-allotment option on 555,000 additional shares, which was also not disclosed before. The company has applied to trade the shares on Nasdaq under the symbol (Nasdaq:TURF - news). iTurf, a unit of teen clothing retailer dELiAs Inc. (Nasdaq:DLIA - news), a leading marketer to Generation Y, said net proceeds will be used for marketing activities, debt repayment to its parent, purchase of parent's common stock and other general corporate purposes. dELiAs owns all of iTurf's class B common stock, which will amount to 12,500,000 shares outstanding after the IPO. iTurf will have 3,702,273 class A shares outstanding after the offering. iTurf is an online destination where Generation Y can interact and shop. Its network of web sites offers interactive magazines, chat rooms, personal homepages and e-mail. It estimates that the number of page views per month on its web sites has grown to 35 million in February 1999 from 800,000 in February 1998. Revenues increased to $2.1 million in the quarter ended Jan. 31, 1999 from $48,000 in the quarter ended Jan. 31, 1998, the filing said. Hraka

To: Anthony@Pacific who wrote (22705)	3/19/1999 3:14:00 PM
From: IJReilly	Respond to of 122087

re: DLIA iTurf IPO scheduled to price week of 4/19; so DLIA could be good short at that time. However iTurf's similarity to IVIL could make for a quick short opportunity now on tag-along excitement with IVIL Ipo today. IJ

To: Anthony@Pacific who wrote (22705)	3/19/1999 3:15:00 PM
From: Slow&steady	Respond to of 122087

Anthony, the info I found for DLIA is 3.7 million shares, $10-12, Week of April 19....

To: Anthony@Pacific who wrote (22705)	3/20/1999 3:48:00 PM
From: IJReilly	Read Replies (2) \| Respond to of 122087

Anthony and thread: Do yourselves a favor and check out this thread: Subject 24383 Take the time to read the whole thing; it is quite entertaining. It seems the CEO started the thread, and had what appear to be scripted conversations with others, one of whom has now admitted to being the PR person for the firm. You will see some familiar names over there who did a nice job exposing the real story. The CEO is now backpedalling big time, promising to clean up their online act, etc. Some of my favorite points-they evidently were posting identical messages to each other on Raging Bull at the same time-5 or 6 people! Also, the CEO claims to have been an investment banker all his life, heavily involved with securities issues, etc. yet he never heard of CMGI: Message 8084000 It may also prove to be an interesting short candidate for Monday as this thing kind of blew up last night and today. Enjoy IJ