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To: MR. PANAMA (I am a PLAYER) who wrote (46568)	3/19/1999 7:19:00 PM
From: H James Morris	Read Replies (2) \| Respond to of 164684

Grim, I'm glad your back but, you have to leave. It's now a ladies "Thing". They tell me that the Lady that runs Ivil is now worth $160mil. It's about time. Don't you think?? >> PALO ALTO, Calif., March 19 (Reuters) - The popular online women's Web site iVillage Inc. <IVIL.O> on Friday joined the group of surging Internet stocks, when it went public and more than tripled its share price. iVillage stock opened at $24 a share and briefly touched $100 before closing at $80.125. The rise was particularly spectacular considering that that underwriters had at the last minute doubled the offering price from a range of $12 to $14 to accommodate the demand. Based on Friday's closing stock price, iVillage, another money-losing Internet business, has a market value of more than $1.85 billion. "I don't see this as terribly different from most of the other Internet IPOs," said Mark Mooradian, a senior analyst at Jupiter Communications. "The stock movement is not that surprising given the performance of a dozen other Internet stocks." iVillage is a lot like Yahoo!, Excite and other popular Internet portals, except that all of its content is female-focused. It offers a mix of hard information and gentle advice on everything from finding a man to removing wrinkles, filling out a tax return and adopting children. Although iVillage has not yet made any money, it has been recognized as having one of the more solid business plans among Internet companies, and for being one of the first to recognize the importance of marketing specifically to women. It has built a fairly strong brand through cross marketing arrangements with NBC and America Online Inc. <AOL.N> and its success attracting advertisers appears to bode well for its ability to eventually make a profit. Hambrecht & Quist, which, along with Goldman Sachs, was an underwriter in the deal, projects iVillage will break even in the third quarter of 2001. Co-founder and Chief Executive Candice Carpenter says she began to realize the potential value of a Web site just for women when she took a look at advertising trends. She says that 70 percent of all advertising is targeted to women, but with women watching less television and reading less, advertisers need new channels to reach them. iVillage continues to face fierce competition from other women's Web sites including women.com and Oxygen Media, which have also aggressively pursued audiences and advertisers. Mooradian also points out that iVillage's content, often concerning health and child care issues, fails to address many of the concerns of younger women and girls. He predicts the market for women's content online will fragment as the Internet matures, with more sites devoted to specific areas of interest to women. 17:53 03-19-99 <<