Hi again, here's the second company...
Please let me know what you think. This one has really peaked my interest. Thank you! :>) Here's the article:
Superstockpick Newsletter
March 16, 1999 Volume II, Issue 16
Email : info@superstockpick.com URL : superstockpick.com
To Superstockpick Members:
LaForza Automobiles (OTC BB: LFZA)
LaForza Automobiles was one of our earliest profiles. We released it in January of 1998 at about $4 per share. Since that time, the stock has traded as high a $5, and as low as $.6875.
This is the first in a series of two exciting turn around situations from companies we featured in 1998. We specialize in small, undiscovered companies, and sometimes in this area there are delays and problems with the executions of their business plans. Two of our 1998 client companies are in the midst of exciting turn arounds, and sometimes the value of their stocks drops so low that they represent an excellent investment opportunity once the Companies right the ship.
LaForza is the first of these two companies we will cover. If you have never seen a LaForza, we strongly recommend that you go to their web-site, and spend some time surfing around looking at pictures of the vehicle. This car is a feast for the eyes. Their site can be found at www.laforza.com.
The LaForza Automobile is described many as a "Ferrari Version of a Range Rover". This is a Sport Utility Vehicle with a totally unique "hybrid" manufacturing process.
The frames, bodies, and interiors are built and assembled in Turin, Italy. The bodies are actually manufactured at the same factory where Lamobourghini manufactures its bodies. The finished product, known as a "Rolling Chassis" is then shipped to San Diego, California, where a Ford 5 liter V-8 and drive train are installed. The cars come out with a Ford warranty on the engine and drive train.
The finished product is know as the "LaForza". It is a beautiful sports utility vehicle, with classic Italian styling, and Ford reliability under the hood. To see a picture of this beautiful car, simply click here. We have interviewed numerous owners of the car, and they all unanimously agree that this vehicle, as compared to the equivalently priced Range Rover, has more power, a better turning radius, and better handling characteristics than the Rover, but is priced at about $5,000 less at about $60,000.
The LaForza was introduced in January of 1998 at the LA Car Show. The company was immediately overwhelmed with orders for the car and dealer franchise requests.
They purchased a 70,000 square foot manufacturing facility in February of last year, and geared up to deliver as many cars as they could produce. In fact, we felt that based on their margins, the company could earn as much as $.50 per share in 1998 if they could produce and sell 100 cars.
As soon as the first Rolling Chassis's arrived from Italy in March of 1998, the problems began. It took them close to three months to solve an electronic ignition problem with the Ford Engines related to an anti theft device. Then, once they got the engines running, they discovered problems with the plates in the front differentials which came from Italy. Net result- a nine month delay in delivering the first cars to the dealers, and they simply ran out of money as a result of losses which were incurred.
They raised additional capital in the Fall, and they retooled their factory with two assembly lines. They are now back on track to achieve the type of results we anticipated they would achieve in 1998. If you are the type of investor that likes turn around situations, this might be just the stock for you. Here are some key factors to consider if you interested in this situation:
* The stock is currently trading in the $1.25 range. Last year at this time when the market thought the company would be selling cars, the stock traded in the $4 to $5 range.
* The production facility for the car is now complete, and two assembly lines with three stations each are now producing cars.
* LaForza Automobiles now has enough rolling chassis in their facility to fill the orders for the coming year.
* The dealerships which were planning on handling cars are still going to carry the cars this year.
* LaForza still has unlimited demand for the vehicles.
* A special $100,000 custom made version of the vehicle is being introduced in conjunction with the hip racing clothing manufacturer NO FEAR. There will only be 10 of these cars produced.
* In the Saturday, March 19th edition of the San Diego Union, there was a major feature article on the company which covered the latest corporate developments. We will provide a link to this article for you as soon as an electronic version is available.
* There are only 3 million share issued, and only 700,000 publicly traded. This is such a small amount, that the shareholders recently approved a 2 for 1 stock split, which should happen within two weeks. Stock splits are almost always viewed as positive by investors.
Conclusion
The company took a great deal of video at its recent annual shareholders meeting, and we will be providing a full multi media video audio presentation over the Internet. You have to see this car and the production facility to get the full picture. In order to attend this presentation, you need to download our Audience Management Software, which can be accomplished by clicking here.
In short, the stock is now trading at 25% of its value one year ago, and the company is now positioned to accomplish the mission they set out on in 1998. They still need to prove that they can successfully produce the LaForza Automobile at a profit, but for those members that look a bargain basement turn around situation, this might fit the bill. You be the judge, and always remember, it's your money. |