To: Oliver Schonrock who wrote (3526 ) 5/19/1999 4:20:00 AM From: Maurice Winn Respond to of 29987
*P-----g* Oliver, just popping back here where you thought a price auction on the screen would leave a subscriber wondering whether they'd been ripped off and therefore susceptible to a competing saleman's blandishments: Refer to the previous post for the full context... ---------------------------------------------------------------- This brings me to ***P......g**, assuming (!!) that we catch one of those wonderfully educated and rational beings and put them on a leash so they can't get away, we can do some experiments on them. Here he is with his Vodaphone powered Nokia 6110 (no G* sorry, just to keep it simple). He want to make a call and the screen says $7.00/min. Sh...t he says, that's so expensive, but damn it, I really need to make that call, and so he does. This happens to him a few times and then he gets a few good rates and on goes the story. The whole time he is wondering whether he is actually getting a good deal or whether he is subsidising Vodaphone for their inadequate network capacity. So he approaches The "Other" GSM SP in his town (hopefully one exists, I know there's none in my home town)........ Now the b..s..t really starts: "Well sir, given the statistical (!) anyalsis of your call frequency, length and times, and given that you are male, under 150 lbs and your wife has blond hair, we can very accurately predict that your average call cost with us would be much lower than with Vodaphone.".........I don't think I need to continue here as you can see the disaster coming. The only real way would be for at least 3 SP, offering the "same" (and I am sure the marketing guys will have a word or two to say about that little statement) service to all agree to dynamically list their respective call costs on the users phone and he makes his pick at the time and for each call. Then he gets three bills (but, but the marketing guy says, our payment options and the way we print our bills is so much better than XYZ SP!!) Anyway, my point is: Listing call cost on the screen: Only of benefit if there is competition and that is such an incredibly difficult and political (oh no don't go there) task that it'll be a while yet! Even when we are there, marketing will continue to be one of those leachy (lawyer like, but no offence to anyone) disciplines that man-kind has created and now he has to live with them. ------------------------------------------------------------------- The situation you describe would be a problem, but as you point out about Caller-ID, electronic services are very, very cheap to provide. So the handset could keep a running average cost per minute for calls made. It could keep a running average of prices offered with graphs of price versus time. It could call into the handset maker's Web site and get prices being charged in the area by competing service providers [reported in by the same manufacturer's handsets in the area]. The handset maker could recommend [on-line] the cheapest or best quality service provider in the area. Electronics are going to have a very, very big impact on marketing. A lot of flim flam from marketing departments is going to be replaced by on-line information, in the same way that 'full service' brokers have lost huge amounts of business to on-line companies such as Datek. It's hard to flim flam your way past a flat trade price of $8 per trade. Well, there's always an angle, but the scope is vastly reduced. The telecoms and banking worlds are very, very susceptible to electronics and computing power in the hands of customers. They are in big trouble. The old pricing models will crash. Cricket and the flat rate plan is a big success in cdmaOne. When they add peak shaving pricing, they'll do even better. The battle is just beginning. This will be a lot of fun. Maurice