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To: AL RICE who wrote (7663)	3/22/1999 1:38:00 PM
From: FARcom	Respond to of 8835

Gourmet's Choice eCommerce Site Set for Final Review PR Newswire - March 22, 1999 12:34 SAN FRANCISCO, March 22 /PRNewswire/ -- Gourmet's Choice Coffee Co., Inc. (OTC Bulletin Board: GMCH) announced today that its Gourmet's Choice Coffee internet site is set for final review by the Board of Director's of GMCH for this Monday afternoon. The site will be hosted by iMall, Inc. (www.imall.com) and it is anticipated the site will be officially launched within the next few days. GMCH believes its affiliation with iMall is one important step in introducing Gourmet's Choice Coffee over the internet. GMCH is also in the final stages of developing its Gourmet's Choice Coffee internet marketing program. It is expected that further details of its internet marketing program will be announced in the near future. James Tilton, president of Gourmet's Choice stated, "The internet is an integral part of the re-launching of Gourmet's Choice Coffee. In conjunction with iMall, over the last two and one-half weeks, work has been done on the new web site around the clock. I am proud of the people who have devoted intense time and effort in developing the Gourmet's Choice Coffee web site and I am looking forward with excitement to the official launching of the new web site." Gourmet's Choice Coffee Co., Inc. is a U.S. holding company whose strategy is the acquisition of both domestic and international beverage companies that compliment its existing business, distribution and product lines. For further information contact investor relations at 800-641-5844 or visit the company's website www.gmch.net. This press release contains certain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, which are intended to be covered by the safe harbors created thereby. Investors are cautioned that all forward-looking statements involve risks and uncertainties, including, without limitation, the ability of Gourmet's Choice to accomplish its stated plan of business. Although Gourmet's Choice believes that the assumptions underlying the forward-looking statements contained herein are reasonable, any of the assumptions could be inaccurate, and, therefore, there can be no assurance that the forward-looking statements included in this press release will prove to be accurate. In light of the significant uncertainties inherent in the forward-looking statements included herein, the inclusion of such information should not be regarded as a representation by Gourmet's Choice or any other person that the objectives and plans of Gourmet's Choice will be achieved. SOURCE Gourmet's Choice Coffee Co., Inc. /CONTACT: Investor Relations of Gourmet's Choice Coffee Co., Inc., 800-641-5844/ /Web site: imall.com /Web site: gmch.net (GMCH)