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To: Mark Fowler who wrote (46652)3/21/1999 1:50:00 PM
From: Glenn D. Rudolph  Read Replies (2) | Respond to of 164684
 

Online Wine: We Don't Need a Middleman

There is more to consider in ''Cyber-grapes of wrath'' (UpFront, Mar. 8).
Opponents of direct shipment following Internet sales claim that forcing these sales
through the conventional three-tier system ''...would cut down on underage
drinking and boost retail sales.'' The latter may be true, but customers and wineries
see no need to pay markups to retailers and wholesalers who did nothing to create
the sale.

As for the underage-access issue, the current system isn't much of a model of
protection. A study by the Health & Human Services Dept. determined that more
than half of those aged 18 to 20 drink alcohol every month. It's hard to believe that
minors purchase a great deal of wine, beer, or spirits by the relatively expensive
and slow path of direct shipment, which leaves a clear trail of credit-card
transactions, when they have ready access at the corner store. In California and
New York, where direct shipment to the home has long been legal, virtually no
complaints of illegal deliveries have been made. Yes, artificially created ''stings''
can show that minors can obtain licensed beverages directly, but it doesn't happen
under normal circumstances.

Finally, the claims of tax losses advanced by direct-shipment opponents are
misleading. Virtually all of these sales are fully legal within the 30 states that permit
intrastate shipment and the 14 states that permit limited quantities of wine to be
shipped to their citizens.

Simon Siegl
President
American Vintners Assn.
Washington



To: Mark Fowler who wrote (46652)3/21/1999 3:28:00 PM
From: Bill Harmond  Read Replies (1) | Respond to of 164684
 
>>I am extremely confidant this stock will trade below 70

You're certainly stopping at nothing hoping it does.