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To: Voltaire who wrote (7331)	3/21/1999 12:49:00 PM
From: LABMAN	Read Replies (1) \| Respond to of 41369

Going after the desktop: all AOL, all the time? The online giant hopes ‘persistence' will pay off By Thomas E. Weber THE WALL STREET JOURNAL Unless you're a college student or a professional techie, you probably haven't heard of ICQ. But the obscure software package may be America Online Inc.'s ticket to dominating the Internet in the coming years. ICQ (for “I seek you”) is a sophisticated instant-message system that can link individual users in a real-time dialogue via the Internet. Briefing Book on America Online Briefing Book on Microsoft Briefing Book on At Home Briefing Book on AT&T As online advertising and electronic commerce emerge as the hottest areas for making money on the Web, the number of members has become less important than the number of viewers. IT CAN ALERT YOU when designated friends are online and let you chat, transfer files or play games — all while other applications are running on your PC. It can search out users with similar interests and even send and receive voice messages. Better still, ICQ pops up on your screen before any other browsers or portals to occupy the most hotly coveted real estate in business right now: the first thing you see when you turn on your PC. AOL purchased Mirabilis Ltd., the company that created ICQ, for $300 million in June and, along with it, access to ICQ's 28 million users world-wide, many of them just the kind of savvy, sophisticated techies who have avoided AOL before. With 16 million members paying monthly fees, AOL's flagship service far outpaces its closest competitors, MindSpring Enterprises Inc. and EarthLink Network Inc., which each boast about one million members. AOL earned $91.8 million on $2.6 billion in revenue in its most recent fiscal year, making it one of the few big profitable Internet ventures, and with its acquisition of Netscape Communications Corp., made final this week, it has solidified its dominance of cyberspace. But the business is fast changing. As online advertising and electronic commerce emerge as the hottest areas for making money on the Web, the number of members has become less important than the number of viewers. Major portal sites command huge audiences that beam in from all sorts of services, including AOL, and here the race is much closer. AOL still boasts the biggest audience, with nearly 38 million unique visitors to its various online properties in January, according to ratings compiled by Media Metrix Inc. But Microsoft Corp., in the No. 2 spot, enjoyed an audience of more than 30 million, and Yahoo! Inc. trailed closely behind at 29 million. While portal sites don't collect monthly fees, they make money from advertising and, in some cases, merchandise sales. America Online, Inc. (AOL) lm

To: Voltaire who wrote (7331)	3/21/1999 1:02:00 PM
From: LABMAN	Respond to of 41369

Friday March 19, 6:21 pm Eastern Time Company Press Release SOURCE: Netscape Communications Corporation Netscape Offers Complete Oscar Coverage From Netcenter MOUNTAIN VIEW, Calif., March 19 /PRNewswire/ -- Netscape Communications Corporation (Nasdaq: NSCP - news) today unveiled Netscape Academy Awards, a new Netscape Netcenter page offering up-to-the minute news and trivia on the Academy Awards provided by Hollywood's most in-the-know sources, AOL's Entertainment Asylum and Entertainment Tonight Online. Netcenter Academy Awards provides film fans with a single location where they can follow the latest news about the Oscars and get online coverage of the hottest Oscar parties, fashions and backstage action. Netcenter's special Academy Awards page can be found on the Web at home.netscape.com. ''Between now and March 21, everyone -- whether they're at home, in the office or at the grocery store -- will be talking about the Academy Awards,'' said Jerrell Jimerson, vice president of consumer channels for Netscape's Netcenter division. ''Netcenter's special section on the Academy Awards will give users plenty of facts and insights to add to the conversation. It will provide coverage of every step of the Oscar ceremonies, from the pre-award speculation, features and photos, to the post-Oscar celebrations.'' ''AOL's Entertainment Asylum is delighted to provide unprecedented, exclusive online access to the Academy Awards where fans can see and chat from their homes with the greatest stars in Hollywood,'' said Monica Dodi, chief operating executive of Entertainment Asylum. ''We are delighted to bring the online audience right to the red carpet, backstage and to the Oscar parties with our easy to use simultaneous chat and Webcasting technology.'' ''Fans looking for even more Oscar action will find non-stop information and fun from Entertainment Tonight Online before, during and after the awards ceremony,'' said Tracie Shepard, producer of Entertainment Tonight. ''Following the tradition of the 'Entertainment Tonight' television show, we will have one of the best positions on the red carpet and entrance to the hottest post-Oscar parties.'' Before the Oscar telecast, Oscar-watchers can go online to check out Entertainment Tonight Online's complete coverage of preparations for the Academy Awards, including the behind-the-scenes organization of the Governor's Ball, the official party of the Academy Awards and the Vanity Fair party, including food, decorations and the star-studded guest list. Visitors will also have access to Entertainment Tonight Online's special Oscar fashion coverage including the official pre-Oscar Fashion Show and an interview with ''W'' magazine's Oscar fashion expert Merle Ginsburg, who will reveal what the stars are wearing. The special Oscar's section also offers immediate access to the Entertainment Asylum and Salon Selectives ''Movie Star Makeover Contest,'' where users can guess the three top Oscar winners and win a chance to fly to New York City for a celebrity treatment makeover by Salon Selectives stylist Damien Miano. Fans can also see exclusive images of Oscar finery in Entertainment Asylum's Oscar Scrapbook, featuring red-carpet photos from Kodak Digital Imaging. ''The Look,'' shows viewers how to get the stars' award-winning hair at home, then will show whose ''do'' is holding up via exclusive shots of personalities taken throughout the evening. Other Entertainment Asylum segments include ''Star Captions,'' featuring photos from Kodak of the evening's headliners with clever, unexpected captions; ''Did You Know,'' the chance to show what users know about Oscar nominee trivia; and ''Oscar Polls,'' which tallies viewer votes for each of the 24 Oscar categories. TV Guide's ''Oscar Tidbits'' is also on the channel. Entertainment Tonight Online (www.etonline.com) is produced by Paramount Digital Entertainment (PDE). The site offers daily entertainment news and features that extend the experience of watching Entertainment Tonight, complete with in-depth celebrity interviews, chats, fun activities and much more. PDE draws upon Paramount Studio's rich history in motion pictures and television programming, and combines it with vast creative resources and state-of-the-art technology to develop original online entertainment in cooperation with distribution and promotional partners. PDE is headquartered in Hollywood, California. AOL's Entertainment Asylum, where the fans meet the stars, online, is available on AOL (Keyword: EA) and the Web at AOL.Com (www.aol.com/webcenter/entertainment), Netscape's TV and Movie channels and Entertainment Asylum's own Web site (www.asylum.com). Offering full, multimedia rich entertainment features about the latest in entertainment. Covering news, movies, television shows, music and celebrities, Entertainment Asylum builds community around entertainment and enables unprecedented interaction between celebrities and the largest online audience of entertainment fans through Studio-i, the world's first interactive Webcasting. For more information: www.asylum.com/press. Netscape Netcenter is Netscape's leading portal site that provides users with a home base on the Internet. From Netcenter, users can navigate the Internet, access a broad range of consumer and business content and services and communicate with others online. The site includes eighteen content channels, a set of leading-edge services including the new Netscape-branded Search, Netscape Contact, Netscape SmartUpdate, Software Download, Member Directory, My Netscape personalization service and WebMail. Netscape Communications Corporation is a leading provider of software and services for businesses that want to transform the way they create and keep customers in the emerging Net Economy. The company offers a full line of enterprise software solutions, professional services, and a leading Internet portal to help companies build, buy, or outsource Internet applications that drive revenue growth, build customer loyalty, and create new levels of business efficiency. Recently acquired by America Online, Inc., Netscape is based in Mountain View, California. Additional information on Netscape Communications Corporation is available on the Internet at home.netscape.com, by sending email to info@netscape.com, or by calling corporate sales at 650-937-2555. NOTE: Netscape, Netscape Navigator, Netscape Certificate Server, Netscape ONE, SuiteSpot and the Netscape N and Ship's Wheel logos are registered trademarks of Netscape Communications Corporation in the United States and other countries. Other Netscape logos, product names, and service names are also trademarks of Netscape Communications Corporation, which may be registered in other countries. Other product and brand names are trademarks of their respective owners. SOURCE: Netscape Communications Corporation More Quotes and News: NSCP - news Related News Categories: computers, entertainment, internet, ISDEX, software Help Copyright © 1999 PRNewswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon. See our Important Disclaimers and Legal Information. Questions or Comments?