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Technology Stocks : IATV-ACTV Digital Convergence Software-HyperTV -- Ignore unavailable to you. Want to Upgrade?

To: art slott who wrote (755)	3/22/1999 11:20:00 AM
From: art slott	Read Replies (1) \| Respond to of 13157

From last weeks PR. Nice plug from partner SkyConnect CEO. "As marketers, offering consumers a chance to interact with television and Internet content is not enough. We need to offer a way to provide intelligent interactivity. ACTV has developed a superior, proprietary method for achieving that goal," said Cohen. "ACTV's addressable advertising solutions engage consumers in ways that redefine the way we think of electronic media. We will provide marketers with a highly targeted, enriched environment for advertising in the new digital television, Internet, and broadband world." Michael J. Pohl, president and CEO of SkyConnect, commented: "By incorporating ACTV's proprietary technology into our ad insertion system, we will work together to make the advent of digital cable a profitable experience for cable operators and advertisers. We're glad to see ACTV, whose technology is already integrated into General Instrument's digital set-top terminals, throwing their support and leadership behind an addressable advertising initiative." Earlier this week it was announced that SkyConnect was being acquired by nCUBE. Reese concluded, "We've spent the past few years refining and perfecting 'Individualized Television' and HyperTV, waiting for a viable marketplace to develop. Today, digital cable and broadband technology are proliferating, and recent surveys show that millions of people are creating their own convergent media experiences. Our patented and proven methods, bolstered by our key strategic partnerships, position ACTV at the forefront of digital television and TV-Internet convergence."