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Technology Stocks : OBJECT DESIGN Inc.: Bargain of the year!! -- Ignore unavailable to you. Want to Upgrade?


To: John B. Ray who wrote (2809)3/22/1999 3:47:00 PM
From: ahhaha  Read Replies (2) | Respond to of 3194
 
I didn't address my remarks to you. I simply used your post because it was convenient. I don't recall that you have previously posted here.

The stock price represents what is actually going on. Not much. The company does not have the growth prospects for it to merit price advance and will not get those prospects until it changes into a whole new beast. An object oriented storage company isn't going to make enough difference. As that article indicated an XML server with object db support is interesting, but don't kid yourself into believing that will pull the company out of the doldrums.

Did you notice how the stock ran up to 10? That was caused by Goldman firing himself. That tells you a lot about the Harvard educated principals running this company. As the thread has known for years it is necessary for the company to become something larger in concept, but that won't happen with risk averse comfort managers. This thread also has gone out of its way to applaud management. That's tantamount to emperor's new clothes behavior and tells you all about public delusion.

What to do now? Since apparently you have a long term capital situation, you might as well hold. It's dead money, but you and others can bring it alive by complaining. You send letters to the company President. You start ranting and raving on this thread. You tear them apart. No mercy. They don't deserve any even though they are dealing with an almost intractable problem. It is time they start earning their Harvard hubris by overcoming all obstacles. You will accept no more excuses and you will make your voices known as a group to management.



To: John B. Ray who wrote (2809)3/29/1999 4:19:00 AM
From: GUSTAVE JAEGER  Read Replies (1) | Respond to of 3194
 
March 29, 1999

XML buoys databases for corporate markets

Web and XML keep object-oriented databases afloat in a world gone relational

By Brett Mendel


For some time, the object-oriented database market has languished in a sea of arcane development requirements.

But thanks to the emerging Web document standard designed to continue where HTML leaves off -- Extensible Markup Language (XML) -- proponents of object-oriented DBMSes (ODBMSes) are now thinking that their ship has come in.

[graph]

Until now, ODBMSes have been largely confined to highly technical niche markets and corporate settings with the resources to assemble sophisticated object-oriented systems.However, XML with its use of tags to describe data types, could be seen as the perfect match for similarly enabled ODBMSes.

"The object-oriented approach does address the increasing complexity of business applications, but it is so abstract that it is beyond the abilities of most people to conceptualize and execute," said Carl Olofson, research director at International Data Corp., (IDC) in Framingham, Mass.

Because ODBMSes have been closely tied to object-oriented languages and their use has generally required proficiency in object-oriented languages and development techniques, some IT departments have instead turned to packaged applications and data warehousing products, Olofson explained.

"All this has tended to leave object databases out in the cold," Olofson said.

Beckoning them inside is XML. ODBMSes' capability to accommodate unique data in the hierarchical, object-oriented nature of XML-defined meta data, or intelligence about the kind of data residing therein, should help make ODBMSes a major tool for taming complex Web sites and moving important corporate data to the Web, experts said.

And this time, it may be relational DBMSes (RDBMSes) feeling the chill. Although object-oriented approaches are viewed as ideally suited to XML -- with its unlimited, developer-defined tags -- the tables, rows, and columns of traditional RDBMSes are ill-fitting.

"I think it's a matter of efficiency, compactness, and directness," said Rita Knox, vice president and research director at the Gartner Group, in Stamford, Conn. "It's not that these things can't be done with an RDBMS, it's just much more efficient with an ODBMS."

RDBMSes, for example, use rows and columns for every instance in the database, regardless of whether a particular cell is needed in a particular instance; ODBMSes only store the particular parts of the data actually used in any specific instance, Knox explained.

Two ODBMS vendors in particular -- Object Design and POET Software -- have moved very quickly to integrate XML into their products.

Object Design's eXcelon, which uses XML as its native document format, is being positioned as a mid-tier server that can bridge the XML-based worlds of the Web and traditional databases. The product began shipping in March.

POET's Content Management Suite, which is viewed as a Web-based server for technical and other complex documentation, works in conjunction with the company's Object Server 5.0 to manage the transfer of XML objects around the network.

While they may have a leg up on their larger competitors, ODBMS vendors will not necessarily have an easy time staving off an encroaching field of products gradually moving to incorporate XML technology.

"The key to the acceptance of these products is in establishing [a] competitive position with respect to other technologies that are coming forward," IDC's Olofson said.

Most prominently, ODBMS vendors will have to clearly distinguish their products from the XML efforts of Oracle and pre-relational database vendor Software AG, Olofson said.

The two database stalwarts, though, are taking different strategies in their support for the new language. Oracle is now providing hybrid object-relational facilities that support XML in Oracle8i, which began shipping this month. The company is also offering an XML parser for Java, which allows applications written in Java to parse data into XML, according to Oracle officials.

Other major database players, such as Informix, are also working to tie XML into object-relational DBMSes (ORDBMSes). In July, Informix will release an object-relational product code-named Centaur; however, the capability to render XML documents on the fly will not be added until later this year or early next year, Informix officials said.

Whether these hybrid technologies and the added layers for converting document formats will do more harm than good, however, still seems open to debate.

"I think ORDBMSes are less efficient than ODBMSes, but since lots of apps are written against RDBMSes, this may be a reasonable bridge approach between the two worlds," Gartner's Knox said.

But not all ODBMS vendors are rushing to embrace the standard. Objectivity, for example, will not support the markup language in its Objectivity/DB product until the standard makes its way into development initiatives such as Enterprise JavaBeans, according to company officials.

Furthermore, XML will have little effect on the object market until various industries can agree upon their respective Document Type Definitions (DTDs), a crucial value that describes how tags in XML documents should be interpreted, Objectivity representatives asserted.

"The first implementations of XML and DTDs don't stretch very far," said Ron Raffensperger, vice president of marketing at Objectivity.

XML proponents in the ODBMS community counter that such document definitions are more relevant to business-to-business transactions than to Web and electronic-commerce development in general.

"XML has so many more useful applications than just business to business," explained Coco Jaenicke, product marketing manager at Object Design, in Burlington, Mass.

Only time will tell if ODBMSes are up to the task of handling and integrating those myriad applications.

"The challenge for ODBMS vendors is to change their ways of doing business away from highly technical end-users and toward ISVs and system integrators," said IDC's Olofson. "They may have to develop more of [a] consulting business or align themselves with others who already offer extensive services."

Brett Mendel is a free-lance writer based in San Francisco.

Direct link:
infoworld.com



To: John B. Ray who wrote (2809)4/27/1999 11:28:00 AM
From: GUSTAVE JAEGER  Read Replies (1) | Respond to of 3194
 
KUDOS TO PERREAULT, GOLDMAN, BOWMAN & Co.!!

Object Design Announces Dell EMEA's Deployment of eXcelon, the Industry's First XML Data Server

World's No. 1 Direct Computer Systems Company Selects Object Design's Revolutionary XML Data Server for Next-Generation E-Business Initiative


NEW YORK--(BUSINESS WIRE)--April 27, 1999-- Object Design, Inc.® (Nasdaq:ODIS - news), the leading provider of object data-management solutions for Java-, XML- and C++-based applications, today announced that Dell® EMEA (Europe, Middle East and Africa) is deploying Object Design's eXcelon(TM) eXtensible Markup Language (XML) data server as the data-management solution for the XML content that drives the organization's recently re-launched family of award-winning Web sites.

As part of Dell Computer Corporation (Nasdaq:DELL - news), Dell EMEA operates one of the world's busiest and most profitable e-businesses, accounting for approximately $3 million per day in sales. Dell EMEA hosts localized sites for 17 countries, offering content in multiple languages as well as over 1,700 customer-specific Premier Pages® Web sites.

Dell's requirements called for using XML and SQL in a complementary fashion to suit the rich data and content types that make up the Dell EMEA Web sites. Likewise, a commitment to standards was also a fundamental part of Dell's online strategy.

For the re-launch, Dell EMEA migrated all general content on its sites to an in-house-developed XML-based content-management system, utilizing Microsoft® XML and XSL technology in the Web servers, in conjunction with eXcelon as the XML data server.

eXcelon is a revolutionary XML data server that enables companies to build and deploy highly scalable XML-based e-business applications. eXcelon is dynamically extensible, enabling users to define, manage and extend XML without compromising performance. These capabilities make eXcelon ideal for applications such as Dell EMEA's innovative
content-management system, where XML content needs to be constantly refreshed and customized to keep pace with changing business requirements.

''XML and eXcelon together expand our capabilities for creating tailored content that is up-to-date and accurate to customers across our entire family of Web sites,'' said Gordon Ballantyne, Dell's director of Internet for Europe, Middle East and Africa. ''That's a real challenge in such a complex set of markets, but also a real advantage of applying the right technology to deliver a world-class online customer experience.''

Ballantyne said that Dell's corporate goal is to generate 50 percent of its sales via the Web in less than two years time. ''The system we've developed, using Object Design's eXcelon, in conjunction with Microsoft's latest XML technology, is one of the prime initiatives that will enable us to achieve this goal,'' he said. ''Close cooperation with both companies, and commitment to standards has been key to success in the project.''

Object Design announced the general availability of eXcelon last month and Dell EMEA is one of the first companies to deploy an eXcelon-based XML e-business solution. ''To have the world's foremost electronic commerce organization as one of our first adopters tells us that we have successfully delivered the industry's best XML data-management solution,'' said Justin Perreault, president and CEO of Object Design. ''Dell EMEA's solution proves that companies and e-businesses can benefit from XML today. And to be successful with XML, you need eXcelon.''
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This is just fan-tas-tic! DELL Computer is the e-company every web-application vendor is looking for... This is a milestone that will be replicated throughout the Fortune 500 corporate world. Did I hear someone mumbling Oracle??? AHAHAHA!