To: Taby who wrote (192 ) 3/23/1999 11:25:00 AM From: D.J.Smyth Respond to of 350
we already know Christmas sales were up 70% over previous: they state this is "very positive for our fourth quarter ending January 31, 1999". the quarter better look good. dljdirect.com MINNEAPOLIS, Dec. 28 /PRNewswire/ -- ValueVision International, Inc. (Nasdaq: VVTV), an integrated electronic and print media direct marketing company, today announced that its television home shopping operation achieved a pre-Christmas December sales increase of 70% and a pre-Christmas fourth quarter sales increase of more than 50%, including a record $9.2 million in merchandise shipments for the week ended December 20, 1998. As well, electronic commerce sales continue to increase at a far greater percentage than television sales. "The significant increase in shipments was primarily attributable to our new management team's commitment to the growth of our television home shopping business, which has resulted in increased cable household distribution and increased penetration," said Gene McCaffrey, Chief Executive Officer of ValueVision. "We are capitalizing on the growing popularity of television home shopping and electronic commerce. ValueVision has increased its television home shopping sales by more than 30% in the past two quarters over their prior respective year-ago quarters, and with our most recent strong December performance, the trend continues to be very positive for our fourth fiscal quarter ending January 31, 1999." ValueVision International, Inc. is an integrated electronic and print media direct marketing company, and operates a television home-shopping network and multi-book catalog operation. The Company offers live programming 24 hours per day, 7 days a week. Approximately 21.0 million homes are able to receive ValueVision's programming of which approximately 10.5 million homes are on a full-time basis and another 10.5 million are on a part-time basis. In addition, the Company operates several direct mail operations and an Internet shopping website (www.vvtv.com). The Company's shares are traded on the Nasdaq Stock Market under the symbol VVTV. For additional information on ValueVision please visit the Company's web site at vvtv.com or by fax, at no cost, dial 1-800-PRO-INFO, and enter code VVTV. Note: The Private Securities Litigation Reform Act of 1995 provides a "safe harbor" for forward-looking statements. Certain information included in this news release and verbal communications contain statements that are forward- looking, such as statements relating to increased sales and the company's fourth quarter performance. There are certain important factors that could cause results to differ materially from those anticipated statements. Investors are cautioned that all forward-looking statements involve risk and uncertainty, including the possibility that revenues and improved operating performance will not continue. For more information on the potential factors that could affect the Company's financial results, investors should refer to the Company's recent filings with the Securities and Exchange Commission, including its annual report on Form 10-K, quarterly reports on Form 10-Q and current reports on Form 8-K. SOURCE ValueVision International, Inc. -0- 12/28/98 /CONTACT: Stuart R. Romenesko, Senior VP Finance and CFO of ValueVision, 612-947-5207; or General Info., Haris Tajyar, 310-442-0599, Investor Contact, Tracy Gutwillig, 312-266-7800, or Media, Michelle Burstin, 310-442-0599, all of The Financial Relations Board/ /Web site: vvtv.com