To: Mr. Aloha who wrote (110967 ) 3/23/1999 9:04:00 AM From: Dorine Essey Respond to of 176387
LinkShare Selected by Dell to DevelopCompany's First Affiliate Marketing Program March 23, 1999 07:30 AM NEW YORK--(BUSINESS WIRE)--March 23, 1999--LinkShare Corporation announced today it has been selected by Dell Computer Corporation DELL , the world's leading direct computer systems company, to develop and manage the company's first-ever affiliate marketing program. LinkShare, the leader in affiliate marketing programs, will work with Dell to further extend the reach and effectiveness of the highly successful online marketing efforts of the company. Dell has chosen LinkShare, the creator of the affiliate network concept and the owner of the largest affiliate network, to tap its more than 65,000 affiliate sites to establish links to broaden Dell's customer base. Dell's affiliate program is expected to generate additional purchases through links on LinkShare's network of general and special-interest content hubs including those in the technology, home/family and small business areas, as well as others. Dell's affiliate program is comprised of approximately 50 charter members. LinkShare technology will track and monitor all Dell sales through affiliates. "As an e-commerce leader, Dell is an expert in using the Web as a marketing tool. LinkShare's expertise in harnessing the power of the Web for marketing makes us ideal partners in this fast-growing arena," said Stephen Messer, CEO and Founder of LinkShare Corporation. "We are thrilled to add this industry innovator to our roster of more than 150 leading merchants and consider our agreement with Dell further validation of LinkShare's affiliate marketing expertise and network model." "An affiliate marketing program strengthens Dell's Internet leadership by making our products and services more readily accessible to current and potential customers," said Bob Langer, Director of Dell.com. "We think this will be an important part of helping us to realize our goal of 50 percent of our sales online by the end of the year 2000." In addition to developing the affiliate program for Dell, LinkShare provides the scalable technology to control links to Dell on affiliate sites; manages existing relationships and recruits new affiliates; and provides innovative reporting and tracking services. Dell Computer Corporation Ranked No. 125 among the Fortune 500 companies and No. 363 in the Fortune Global 500, Dell Computer Corporation is the world's leading direct computer systems company, based on revenues of $18.2 billion for the past four quarters. Dell designs, manufactures and customizes products and services to customer requirements and offers an extensive selection of software and peripherals. Information on Dell and its products can be obtained through its toll-free number 1-800-388-8542 or by accessing the Dell World Wide Web site at dell.com . LinkShare Corporation LinkShare Corporation is the leader in harnessing the power of the Web as a marketing tool. As the premier provider of affiliate marketing programs, LinkShare facilitates e-commerce by providing relationship-based marketing tools for leading online merchants and content sites. The company currently services more than 150 retailers and manages a network of more than 65,000 affiliate sites. LinkShare is privately owned and headquartered in New York City.