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To: jopawa who wrote (63701)3/23/1999 9:49:00 AM
From: changedmyname  Respond to of 119973
 
WKWG broke 8 this morning. Will trade like IMON.

Jason



To: jopawa who wrote (63701)3/23/1999 9:50:00 AM
From: David D.  Read Replies (1) | Respond to of 119973
 
LEAP "leaping" on news.

Quantum Leap Launches New Brand Campaign for Microsoft Network Property, Slate
CHICAGO--(BUSINESS WIRE)--March 23, 1999--Quantum Leap Communications, Inc., a leading Internet advertising agency, today announced that it is working with Microsoft's online opinion magazine, Slate.

The announcement coincides with the launch of a new brand campaign for Slate developed by Quantum Leap during the past several months. The campaign is based on the new tagline, ''What Matters.'' In addition to the branding campaign, Quantum Leap will launch a traffic-driving initiative. Both campaigns will utilize print, a new media kit and online advertising to introduce a broader audience to Slate.

''In developing our brand platform, we are lucky to have such a compelling product to work with,'' said Miguel Gonzalez, Creative Director at Quantum Leap. ''Slate is a great online magazine, offering some of the best commentary available on politics and culture.''

Quantum Leap will be responsible for overall strategic brand development including strategic and creative development of consumer communications, traffic-driving incentives, subscriber growth initiatives and a large scale, automated e-mail communications system.

Slate ( slate.com ) the online magazine founded by Michael Kinsley and launched in June 1996, presents commentaries, dispatches and dialogues on the news, politics and culture.

''Slate has established a strong editorial voice and is looking to take it to the next level with consumers,'' said Scott Moore, publisher of Slate. ''Quantum Leap has demonstrated an ability to combine strong marketing and technical disciplines. We look forward to working together to introduce new customers to Slate, as well as cultivating a better relationship with our existing customer base.''

''We are extremely pleased to announce our relationship with Slate and to be expanding our relationship with Microsoft,'' said Debra Bean, Senior VP and Managing Director of Quantum Leap. ''Our expertise lies in the strategic positioning of brands on the Internet and in the development of high-caliber creative executions. This combination has allowed us to help our clients exceed their goals and we look forward to a successful relationship with Slate.''

Quantum Leap was selected for the new assignments, in part, because of its success with MSNBC.com. Quantum Leap is currently in its second year as agency of record for MSNBC.com and has produced banner and television campaigns that have returned significant results. In addition, Quantum Leap has received awards from the One Show and @dTech for its proprietary breaking news banner developed for MSNBC.com.

Quantum Leap Communications, a subsidiary of The Leap Group, Inc. (Nasdaq: LEAP - news) is dedicated to inventing outstanding experiences for consumers on the Internet. Quantum Leap combines award-winning design, years of technical experience and a heritage of marketing discipline to provide creative solutions for clients, which include MSNBC, Slate, American Airlines and FTD. More information on Quantum Leap can be found at quantum.leapnet.com.

This press release contains forward-looking statements (within the meaning of the Private Securities Litigation Reform Act of 1995) that involve risks and uncertainties. A number of important factors could cause the Company's actual results, performance or achievements for fiscal 1999 and beyond to differ materially from that expressed in such forward-looking statements. These factors are set forth in the Company's filings with the Securities and Exchange Commission and include, without limitation, material changes in economic conditions in the markets served by the Company's clients, competition in the Company's industry, uncertainties relating to the developing market for new media, changing technologies, seasonality and the Company's dependence on key clients and projects and key personnel. Loss of a key client or a significant reduction in business from a key client could have a significant adverse effect on the Company's business and results of operations.

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