22
Databank
Internet Users And Households (IDC)
1998 1999 2000 2001 2002 Top 10 Traditional Media Advertise
US Households (mm) 100.7 101.5 102.7 103.8 104.8 1997 (AdAge) $mm
% with PCs 42% 45% 47% 49% 52% General Motors 3,087
% US HH Online 55% 63% 74% 82% 95% P&G 2,743
Total Online Households (mm) 26 34 42 52 67 Philip Morris 2,137
WWW Users (mm) 97.3 131.6 170 227.7 319.8 Chrysler 1,532
Ford 1,281
Internet Commerce - Retailing Categories (Forrester) Sears 1,262
1998 1999 2000 2001 Disney 1,249
PC H/W & S/W 1,616 2,234 2,901 3,766 Pepsi 1,245
Travel 1,523 2,810 4,741 7,443 Diageo 1,206
Entertainment 591 1,143 1,921 2,678 McDonald's 1,041
Books, Music 288 504 761 1,084
Gifts, Flowers, Greetings 264 413 591 802 Top 10 Web Sites by Reach
Apparel & Footware 157 245 361 514 MediaMetrix - Jan. Data % Reach
Food & Beverage 168 250 354 463 AOL W ebsi tes* 54.0
Other 221 325 460 637 Mi crosoft Si tes* 51.6
Total 4,828 7,924 12,090 17,387 Yahoo Si tes* 50.5
Lycos* 48.8
Internet Advertising (Jupiter 1998 1999 2000 2001 2002 Go Netw ork* 39.0
Total Media Advertising ($mm) 156,083 165,994 167,384 175,270 187,000 GeoCi ti es* 33.0
Internet Advertising ($mm) 1,873 2,987 4,352 5,784 7,672 Exci te N etwork, The* 31.2
% of Traditional Media Spending 1.20% 1.80% 2.60% 3.30% 4.10% Netscape* 30.8
Internet Direct Marketing ($mm) 190 353 632 917 1,335 Ti me W arner Onl i ne* 20.9
ALTAVISTA SEARCH SERVICES* 19.2
Traditional Ad Spending by Media (Jupiter)
1996 2000 2002 Top Web Networks by Reach
Newspapers ($mm) 38,200 47,400 50,100 MediaMetrix - Jan. Data % Reach
Radio ($mm) 12,300 15,900 17,800 Mi crosoft Si tes/LE Netw ork* * 73.0
TV ($mm) 36,000 42,900 46,900 MSN/LE N etw ork* * 71.1
Cable ($mm) 6,400 9,900 12,200 Li nkExchange N etwork* * 66.3
Magazine ($mm) 9,000 10,900 11,900 24/7 M edia* * 52.2
Internet ($mm) 300 4,400 7,700 Doubl eCl i ck Network, The* * 47.6
Exci te Adverti si ng N etw ork, The* * 35.1
Broadband Connections - US Households (Forrester, mm's) Real M edi a* * 20.8
1998 1999 2000 2001 2002 Xoom N etw ork, The* * 19.3
Cable Modems 0.70 2.00 4.30 8.20 13.60
ADSL 0.00 0.20 0.40 1.00 2.20 Top Web Sites by Time Spent
Total Broadband: 0.70 2.20 4.70 9.20 15.80 MediaMetrix - Jan. Data (mins/mon
Broadband as % of total online 2% 6% 11% 18% 26% GAMESVILLE* 167.4
EBAY.COM 140.2
Major Broadband Service Providers (SG Cowen ets. homes basis, mm's) HOTMAIL.COM 82.1
Homes Network Service Subscribers MONEY CENTRAL* 76.5
Cable Providers Passed Deployed Available (actual #s) YAHOO.COM 60.4
@Home 60.0 13.2 13.2 331,000 UPROAR.COM 55.3
RoadRunner 27.3 14.5 7.5 180,000 NETADDRESS.COM 46.6
Other 20.0 5.0 2.5 57,000 SCHWAB.COM 41.9
Total 107.3 32.7 23.2 568,000 ETRADE.COM 40.0
ADULTFRIENDFINDER.COM 39.2
ADSL Providers
Ameritech 11.1 1.0 0.6 5,000 Top 10 Media Companies by Mkt C
Bell Atlantic 21.3 2.0 1.3 5,000 ($Billions)
BellSouth 15.6 1.8 0.9 5,000 America Online $124
GTE 11.3 5.0 2.5 5,000 Time Warner $90
SBC 18.1 4.4 2.6 5,000 Disney $72
US West 8.0 5.4 2.5 10,000 Sony $40
Total 85.4 19.6 10.4 35,000 Yahoo! $40
Tele-Communications Inc. $36
Top 10 Retailers by Mkt Cap ($billions) Viacom $29
Wal-Mart $208 CBS $27
Home Depot $92 Cox $22
Dayton Hudson $30 Seagram's $19
Walgreen $29
Safeway $26
Amazon $21
Costco $19
Kroeger $17
Sears, Roebuck $17
Alberston's $15 |
