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Strategies & Market Trends : Stock Watcher's Thread / Pix of the Week (POW) -- Ignore unavailable to you. Want to Upgrade?

To: Stock Watcher who wrote (4790)	3/23/1999 5:10:00 PM
From: mike.com	Read Replies (1) \| Respond to of 52051

SW- on IATV - there may be some more news coming out of this:http://www.pkbaseline.com/screen/kmarket/deeast99.htm I would expect it to at least generate some more excitement. Check out some of the panel discussions: 3:30 p.m. Panel Four BEYOND VIDEO: E-commerce, Advertising and Interactive Applications from On-demand Technologies How much direct-fee revenue can cable ops expect to take out of premium-level households per month? What are the commission models for cable/telco participation in e-commerce transactions made over the broadband pipeline? What economic formulas will emerge to vale the per-impression exposure of longer-form interactive commercials? And this one first thing tomorrow:9:15 a.m. Panel One STREAM ME THE MONEY: Byting Business Models What types of content are consumers willing to pay for in a narrowband environment? What is the minimum bit-rate necessary to deliver full-length feature films to the end user in a PPV model? Can advertising alone support the cost of streaming? In addition to audio and video, what types of "streaming" data services are currently being investigated? What is the average amount of time people spend experiencing a stream? How many ads can be delivered to them in that time? How successful have merchandising campaigns been? One more immediately following:11:30 a.m. Panel Two IP/TV: How Streaming Media is Transforming Television Is repurposing TV content still the primary use of streaming video on Web sites for major media companies? How valuable a new revenue source are Web sites containing streaming media for TV broadcasters? When will streaming media content cease being "archive" clips of previous broadcasts? When might content be created for the Web first, and TV second? How will content creation for the Internet affect the economics of creating TV programming? ACTV technology will be mentioned. ACTV is a solution.