To: BigKNY3 who wrote (7285 ) 3/24/1999 12:31:00 PM From: Anthony Wong Respond to of 9523
New Viagra? Passions will be aroused San Antonio Express News Wednesday, Mar 24,1999 One year ago this week, America entered the brave new world of Viagra. The timing of the debut — during Women's History Month — may have seemed ironic to some. But hey, it's the '90s. And even Viagra's fame paled before the orgy of national attention paid to one historic woman, whose threesyllable name, also ending with the letter "a," had become a household word. Monica Lewinsky's tawdry tale transfixed us, prompting endless speculation that lasted all year. Viagra, on the other hand, reportedly fixed an impressive 70 percent of the males who used it as prescribed to treat physical "sexual dysfunction." It was equally successful on the capital side, inflating the profits of its parent company, Pfizer, by a muscular 27 percent last year. This year, in this last Women's History Month of the millennium, Monica is finally out of the headlines. Viagra, on the other hand, still has a virile upside, Pfizer spokeswoman Mariann Caprino said this week. The drug went on the market in Japan, Taiwan and Korea this week, sparking futile pharmacy stampedes by men who didn't realize they had to get prescriptions first. And even here at home, Caprino added, only one potential customer in seven is on board if recent studies, indicating that one of 10 American men suffers chronic impotence, are correct. Still, there are even wider horizons for Viagra — women. The first large-scale test winds up this summer in England (don't even think about Margaret Thatcher here), and Pfizer used this week's birthday celebrations for its pharmaceutical star to reflect on things to come. Despite less than stellar results in early trials of Viagra on women with physical sex problems, researchers and drug companies, lured by the promise of a whole new market bonanza for female users, are racing to come up with a woman's Viagra. Researchers say that to be a sales hit, a woman's Viagra will have to tap into differences between male and female sexual response. Viagra tester Dr. Steve Kaplan was all over the papers this week with his assessment of the road ahead: "If you ask me," he told reporters, "I think medications that affect arousal and desire will be more of a winner with women." So the race is for a new pharmaceutical star, one that will stimulate women's brains. They're called libido-enhancers. Already, an Atlanta-Japanese joint venture is testing a new pill for women they hope will do so. They've tentatively named their new star Uprima. Like Viagra, the catchy name has three syllables and ends in "a." In the next year, brace yourself for news of more potential "libido enhancers," potential cash cows that can not only improve performance, but even create desire, in men and women. I wish I could get excited about that news, but the image of a pill that could arouse women's libidos without benefit of emotional involvement conjures up images of Monica Lewinsky.
Is this our brave new world? expressnews.com