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To: LANCE B who wrote (6046)	3/24/1999 12:04:00 PM
From: Daniel Miller	Read Replies (1) \| Respond to of 9115

Wednesday March 24, 11:00 am Eastern Time Company Press Release SOURCE: American Benefits Group, Inc. ABFG (American Benefits Group, Inc.) Will Open Internet Retail Store With An Incredible Selection of Creative Animated Art and Plans for Online Art Auction to Take Place Early Summer DEERFIELD BEACH, Fla., March 24 /PRNewswire/ -- American Benefits Group, Inc. (OTC Bulletin Board: ABFG - news) acquires an incredible inventory of creative animated art to be sold through a new Internet Retail Store, ''Art on Rodeo'' (www.rodeoisland.com). ''Art On Rodeo'' will be open for business on Monday, March 29, 1999. ''Art On Rodeo'' will eventually feature a wide variety of unique and exquisite art pieces and collections ranging from one of a kind originals to limited editions of famous athletes autographing artwork depicting their sport to collectors' items of Hollywood memorabilia. The art inventory acquired includes Toon Collectibles autographed by such renowned athletes as Johnny Bench, Mohammed Ali, Ken Oriffey, Big Red Machine Team (Cincinnati Reds), Pittsburgh Pirates Team, Miami Dolphins Team just to name a few. ''Art On Rodeo'' will be an Internet Retail Outlet within the ABFG Internet Shopping Mall, ''RodeoIsland.com(TM)'' (www.rodeoisland.com). ''Art On Rodeo will be a fun place to shop and purchase very unique and exquisite pieces of art,'' said Jerry G. Mikolajczyk, President. ''We are very proud to have obtained this incredible art inventory and to offer such a unique collection to our Internet shoppers. This is only the beginning. We started with inventory of animated art and will be expanding the selection of art in subsequent quarters to entail other types of art and collectibles. Through future developments and the hard work of the staff working on 'Art On Rodeo,' ABFG plans to be the leader for online art distribution.'' ''Art On Rodeo'' will host an online art auction during the month of June 1999. The live Internet auction will allow bidders to put their bid in from any place in the world and watch on screen as the bidding is transpiring. A list of art inventory, pricing, time of auction and bidding instructions will be posted 30 days prior to the auction taking place. ''Art On Rodeo'' will also feature a service whereby sellers of art may be able to put their works of art up for sale on consignment or to be sold through the auction. ABFG has qualified art appraisers available to assist sellers in pricing out their works of art. ''Art on Rodeo'' will be the 4th out of the next 100 Internet Retail Outlets to be opened in RodeoIsland.com (www.rodeoisland.com). The mandate of RodeoIsland.com(TM) is to provide an Internet Shopping Mall that would allow consumers to browse and purchase quality merchandise and services at competitive prices. The strategic plan of RodeoIsland.com(TM) is to build the mall up to over 100 stores within the next 60 months. It is expected that mall annual revenues will grow to $776 million by the year beginning 2005 when the mall tops the 100th store. The criteria for inclusion in RodeoIsland.com(TM) shopping mall will be the criteria to provide unique products and services and an ability to generate up to 50% gross margin from the sale of the product or service. The strategic plan calls for the stores to be developed by ABFG or purchased through mergers or acquisitions. RodeoIsland.com(TM) is an InternetSecure Certified Merchant with the e-commerce package giving consumers' confidence over the usage of credit card transactions. The e-commerce package currently offers the usage of Visa and MasterCard. RodeoIsland.com(TM) will provide a guarantee to consumers allowing for a full refund of the purchase price of any good the consumer is not satisfied with or that the product has not been consumed in whole or in part providing such return is made within the first 30 days of the purchase. There may be some exceptions to the guarantee depending upon the nature of the product or service the consumer purchased. ABFG would also like to remind its shareholders, potential investors and valued customers, that it will be hosting a live Internet Video Broadcast from its corporate offices March 25, 1999 at 4:00 p.m. EST. This live Internet Video Broadcast can be viewed from the company's corporate website abfg.com. The company will be accepting questions via Fax: 403-777-1815; E-mail: info@abfg.com; and Telephone (Toll Free): -888-533-4555. American Benefits' Mission is to enhance shareholder value through the development of profitable business operations. American Benefits is an active and aggressive Company building and diversifying its portfolio through the development of new operations, the acquisition of profitable operations, the utilization of the most modern and advanced technology available and the maximization of the strengths of their employees. For Further information on this news release or on the Company, please contact: Jerry G. Mikolajczyk, President, or Kelly Kellner, Investor Relations Telephone number: 1-888-533-4555. Info@abfg.com www.abfg.com This press release contains forward-looking information within the meaning of section 27A of the securities Act of 1933 and section 21E of the Securities Exchange Act of 1934 and is subject to the Safe Harbor created by those sections. This material contains statements about expected future events and/or financial results that are forward-looking in nature and subject to risks and uncertainties. For those statements, the company claims the protection of the safe harbor for forward-looking statements provisions contained in the Private Securities Litigation Reform Act of 1995 and any amendments thereto. Such forward looking- statements by definition involve risks, uncertainties and other factors which may cause the actual results, performance or achievements of the company to be materially different from the future results, performance or achievements expressed or implied by such forward-looking statements. In particular, there is no assurance that reserves, production, pricing levels or other factors pertaining to the mining, manufacturing and retail operations will be sustained at the expected rates or levels over time. Discussions of factors, which may affect future results, are contained in the company's recent filings. Under no circumstances does this Press Release constitute an offer to sell or a solicitation of an offer to buy the securities of the company described in this Press Release in which such offer, solicitation or sale of securities would be unlawful prior to registration, qualification or filing under the securities laws of any jurisdiction.