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To: T A P who wrote (10165)3/24/1999 12:30:00 PM
From: Rock_nj  Respond to of 15987
 
CMPL is going to cahnge their name at the end of the month. A PR splash is expected to follow shortly thereafter. 2 strong buys, 1 buy recs.

From their 3/15 PR (truncated):

SUNNYVALE, Calif.--(BUSINESS WIRE)--March 15, 1999--Computer Literacy, Inc.

Integrated Branding and Marketing Campaign

During the quarter, Computer Literacy finalized plans to launch the Company's broadest integrated marketing campaign to date.
Strategically designed to build the Company's brand and increase market penetration, the plan includes:

-- Launching a new name for the Company, one that properly positions Computer Literacy and its products within the Internet space;

-- Introducing a new Web site;

-- Forging strategic partnerships to build and expand user communities;

-- Unveiling a branding campaign in targeted media.

The Company expects to announce the new name and details of the marketing campaign by the end of the month.