To: Massimo's Bakery who wrote (1899 ) 3/28/1999 11:21:00 PM From: Old Stock Collector Respond to of 3584
Massimo's Bakery (Java Centrale) Check this out!scaa.org Dear Specialty Coffee Entrepreneur: "BE PART OF SOMETHING SPECIAL!" You are cordially invited to attend SCAA's 11th Annual Conference & Exhibition in Philadelphia, Pennsylvania from April 30 - May 3, 1999. With more focus on the development of professional and technical skills than any previous Conference, this year's program will set new standards for excellence in the specialty coffee industry. Under the direction of Conference Chair, Rodger Owen, SCAA is aggressively pursuing our mission of providing a common forum for the development and promotion of coffee excellence. Our 1999 educational sessions will feature a variety of tracks offering presentations in the fields of Growth Profit Trends, Applied Technology, Product Knowledge, Marketing Skills, Environmental Aspects, Growing & Processing, Food Service Expansion, and a special "How To" Start-up series for newcomers to the industry. Friday's program will feature a brand new forum on "Coffee in the 21st Century," which will be an outstanding series of presentations by international industry leaders on the future growth of the specialty industry. Friday will also include the 2nd Annual Tea Symposium conducted by the American Premium Tea Institute and a number of Training Seminars from SCAA's "University of Specialty Coffee" educational series. Rounding out this year's program will be a Roaster Roundtable introducing the formation of SCAA's new "Roaster's Guild," and the introduction of SCAA's new "Partners in Excellence" retailer's award for being TOPS™ in their market in setting high standards in coffee excellence. This year's Conference will also host a number of fun social events, including SCAA's Welcome Reception, the 1st Annual SCI Awards Reception, a fund-raising Charity Scavenger Hunt hosted by Coffee & Cuisine, as well as the Gala Dinner & Awards Banquet. Come share the "Life, Liberty and the Pursuit of Great Coffee" with your coffee colleagues in Philadelphia it will be a learning and fellowship experience you will remember forever. See you in PHILADELPHIA! Ted R. Lingle Executive Director Dear SCAA Members, Friends and Lovers of Great Coffee: The 11th Annual Conference of the Specialty Coffee Association of America promises to be SCAA's most spectacular event to date. This year's "Portrait of a Country" will feature the geography, the history, the science and the taste of the very special coffees grown in Colombia. On pre-conference Friday, SCAA is hosting a World Specialty Coffee Forum for the international coffee community entitled "Coffee in the 215t Century", in addition to a number of SCAA's world class training classes. During the conference, Philadelphia's St. Joseph's University, a world leader in food marketing, is presenting mini courses on "Food Marketing", providing a new level of professionalism to the program. In all, Philadelphia will provide a learning opportunity for everyone in the coffee industry, whether you are a coffee grower, importer, roaster or retailer and whether you have been in the industry 20 days or 20 years. I look forward to seeing all of you at the "Life, Liberty and the Pursuit of Great Coffee" in Philadelphia, April 30th through May 3rd, 1999. Becky McKinnon President, SCAA